Articles by Somali K Chakrabarti

Brand Story

Beauty with a Heart : The Body Shop | A to Z Challenge

The alphabet for today is B; the brand that comes to my mind is  The Body Shop. In line with my theme for the #AtoZChallenge, ‘Brands that people identify with’, my today’s pick is The Body Shop. ‘Beauty with a Heart‘ is what the brand stands for. This company too, was found in the UK in 1976, the same year when Apple was founded in the US.  

Brand Story

A for Apple | A To Z Challenge

  Apple turned a year short of 40 today. Born in a garage in the US, on 1st April, 1976, Apple grew up to become one of the world best brands under the care of its founders Steve Jobs, Steve Wozniak, and Ronald Wayne. My theme for the challenge being ‘Brands that people identify with’, what could be a more apt name than Apple to begin my  #AtoZ Challenge with?

Brand Story

I am taking up the A To Z Challenge

Having read a lot about the merits of a self- hosted blog over a wordpress.com blog, over the last few days I was in two minds whether to move my blog Scribble and Scrawl to a self- hosted blog or to stay put. Finally, after some deliberation, I decided against moving from wordpress.com to wordpress.org, at least for now. But then, bitten by the blogging bug and ever ready to explore new options, I could not entirely rule out the option of starting a new self-hosted wordpress blog. So, today when I read fellow blogger Ruby Singh’s post on participating in the A to Z Challenge, it suddenly occurred to me what could be a better way to start this new blog Life11, than to take up a challenge right at the onset. So here I am, taking up the A to Z Blogging Challenge. Since the blog is all about celebrating Life, the category obviously is Lifestyle. My theme for the challenge will be ‘Brands that people identify with‘. I am keeping my fingers crossed in the hope that I will be be able to cover all alphabets from A to Z without a break. Are you taking up the challenge?  

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