NDTV Cleanathon – Resolve for a Swachch India

Somali K Chakrabarti

Hi there! Welcome to Scribble and Scrawl! Here, I delve into themes related to positive lifestyle - from making smart-living choices, savvy financial decisions to nurturing the mind, body and soul. I share my travel experiences, explore facets of art and culture and highlight inspiring stories. Hope you enjoy reading my posts.

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By Somali K Chakrabarti When you are surrounded by people who share a passionate commitment around a common purpose, anything is possible.  With a purpose as imperative as cleanliness and sanitation, which affects every single individual in the country in some way or the other and is driven by none other than the PM of
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By Somali K Chakrabarti   There are more cell phones than toilets in India. It is a well-known fact by now that whereas nearly 45 percent of India’s population uses cell phones, only 31 percent of the population has access to improved sanitation. Poor and inadequate sanitation has been a major cause of diarrhoea and infections
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Nature is the best designer. Nature has been a perennial source of inspiration for many! Artists, architects, designers imitate the design patterns of nature; poets describe its beauty and scientists try to unravel the mysteries of nature. A deep look into nature unlocks imagination and inspires creativity. Nature paints the most wonderful pictures that can take your
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I asked my soul: What is Delhi? She replied: The world is the body and Delhi its life. ~ Mirza Ghalib An excerpt from Delhi : A Novel, by Khushwant Singh. Delhi, a city with a rapidly changing skyline, has been a part of India’s ancient history. Indraprastha, the legendary capital of Pandavas, is described in
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By Somali K Chakrabarti   ‘Sell the destination, not the plane’  has been a long standing adage for airlines marketers. People do not fly the plane just for the sake of it, they take a plane to reach a destination. The adage holds true for hotels as much as for airlines. So far, digital marketing by hotels
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‘A Teardrop on the Cheek of Time.’  This is how Rabindranath Tagore described the Taj Mahal. The beautiful mausoleum on the bank of river Yamuna in Agra, made by emperor Shah Jahan, in 1631, in memory of his wife, Mumtaz Mahal has a dreamlike quality and showcases the art and culture of the Mughal times. Though much
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