‘Good night sleep tight don’t let the bedbugs bite’
Bedbugs can surely ruin your good night’s sleep; for a woman, so can the unease of getting a night time stain. If you are a woman reading this, then you would know how uncomfortable it is to wake up in the middle of the night, disrupting your cozy sleep, and dash to the bathroom for changing napkin to avoid staining during night hours. This can be particularly troublesome when you are traveling or camping. You may be sleeping flat on your back with little movement, or you may have devised ingenious ways to skirt the issue by using double napkins, towels or tissues, but the trouble doubles if you are prone to rashes or irritation.
So far, in India, the concept of separate packs for day and night usage did not exist.
Launched by Unicharm, a market leader in baby and feminine care products in Japan, SOFY Bodyfit Overnight is a napkin meant specially for night usage. To think of it, if people can use separate face cream for day and night, why not use separate napkins for day & night?
The noticeable features worth a mention are:
We have come a long way from the days when belted napkins were the only available choice in the market. With improvement in lifestyle of people, the demand for sanitary napkins will go up in the coming years, and so will the demands for specific requirements.
The Indian Feminine Hygiene products industry, has so far been dominated by P&G Hygiene and Healthcare Ltd., with its Whisper range of sanitary wear followed by Johnson & Johnson Ltd., with its products such as Stayfree and Carefree.
I received an invitation to write about the brand.
Image credit: Blogmint
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