The very IDEA of BLOGGING is to make a difference…
This post written by co-blogger Nihar Pradhan talks about the evolution of blogging from a modest web log to a medium for sharing, connecting and for content marketing.
Yes, blogging has transitioned in a drastic way. Coupled with social media, blogging has facilitated the infusion, assimilation and dispersion of creative ideas in a manner that was unheard of before. It has been a disruptive process that has blurred the rigid boundaries between organizations, consumers and influencers.
Blogging is a work of passion, which requires persistence and perseverance. It is also a reflection of the blogger’s personality. A blogger is essentially a content marketer, who needs to come up with fresh and relevant content ideas on a regular basis.
Bloggers nurture a relationship with their readers and have a social outreach due to which sometimes blogs can be more effective in driving engagement than traditional media. As such, blogging has given rise to different kinds of engagement and occupations. Blogs are fast emerging as a potent platform for promoting brands. I am reiterating this from an earlier post ‘How Brands Promote Content With Blogs,’ in which I have elaborated upon the ways in which brands engage with blogs to promote their content.
To bridge the gap between the requirements of brands and blogs, various blogging aggregation sites have been set up with the objective of finding appropriate influencer blogs for promoting brands. However, identifying and targeting influencers’ still remains a pain area, which not only needs a lot of manual intervention, but also leaves a lot to be desired.
IndiBlogger Launches IndiPR.com
To ease the process of connecting brands with appropriate bloggers, Indiblogger, one of the best known blogging communities in India has launched a platform called IndiPR, which automates the process of Influencer targeting.
IndiPR is designed in a way that is handy both for bloggers and for businesses.
On one hand, by simply uploading their Press Release on the IndiPR platform, businesses can now have access to appropriate bloggers, who can further research on the brands and publish their articles. On the other hand, bloggers have access to fresh and new with fresh and new content on their site every day, which gives them the leeway to select and apply for content relevant to their blogs.
A self-learning engine that automatically targets the right publishers
It works out to be extremely cost effective for businesses. Here’s what the founders have to say about the newly launched platform:
Anoop Johnson, Co-founder & Director of Marketing at IndiBlogger, adds, “With a starting budget of just USD 150, a business of any size will be able to get their press releases published by influential bloggers with a few clicks.”
IndiPR.com assists digital marketers with a variety of tasks including, but not limited to, SEO, content marketing, generating awareness and gaining much needed conversations around the product, driven by internet users on influencer platforms like blogs.
One of the main issues that most marketers face when working with influencers is the cumbersome process associated with identifying and targeting each Influencer. Karthik DR, Co-founder & Business Head at IndiBlogger says, “The amount of time that people spend in trying to identify and contact influencers is huge. With IndiPR.com, you don’t have to worry about any of this as the system just needs your Press Release. The rest is history!”
In the future, IndiPR.com will carry more than just Press Releases. Influencers will be able to get creative assignments, get invitations to attend the trendiest launch events and be privy to the latest news on the planet before the world wakes up to it.
Renie Ravin, the Founder and CEO of IndiBlogger, says, “We believe that this system will help Influencers with fresh and new content on their site every day. In a way, you could be writing about the next Google without even realising its immense potential.”
A streamlined means for taking brand promotion and content marketing with blogging to the next level, is certainly cool and exciting!
Cheers to Indibloggers for the new innovation in content marketing.
This post is written is association with Indiblogger
Image source : Indiblogger
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