Tell a story. Make it true. Make it compelling. Make it relevant.
If you are a writer or a blogger, you would have come across this advice an umpteen number of times.
But, we all know that telling a good story is just not enough, till it reaches the right audience, who are interested in hearing the story. Like artists, we writers and bloggers also tend to be passionate about our work. We want more and more people to see our amazing creations and, if possible, appreciate those. However, attracting the right audience has never been an easy task!
If you are a technology geek, you may be super excited to discover latest technology gadgets. But when you diligently compile information about these gizmos on your blog and share it on your social media profile, you may often get a lukewarm response from your connections. You can’t really blame your friends if they like to indulge more in Bollywood gossips than to understand the nitty-gritty of technology. Similarly, you may also fret when you receive notifications about all sorts of activities from your friends.
So, if you are one of those who thrives on the likes and shares on social media, you need to find out online groups in which the members share similar interests.
The Need for Segmentation
The idea of dividing a market into segments or groups with similar needs, aspirations, interests or motivation is known as ‘segmentation’. Targeting customer groups or segments with products or messages suited to their needs helps to increase the focus of marketing effort for better returns. Segmentation, thus, forms the core of marketing.
The concept of segmentation, when applied to social networking, can prove to be equally effective. When you share something with an audience whose interest or needs match that of yours, they are likely to appreciate your content. This is particularly very useful for content marketers, whose efficiency depends on their ability to present the right content to the right audience.
A few days back, I came across Affimity, a social network which extends the concept of segmentation to social networking. Unlike most of the social networking sites like Twitter or Facebook, which are centred on people we friend or follow, Affimity is a next-gen social network, which is centred around common interests.
A Boon for Bloggers
Affimity allows you to join social hangouts – called channels, in which you can curate or post content relevant to the channel. This can be a boon for bloggers because when you share your posts on the appropriate channel, users simply lap up the posts. You can efficiently merge your blog with the power of social network.
Some of the posts that I shared from my blog got more than 100 likes in a few hours. Isn’t it cool to get a new set of audience, on basis of common interests?
With the use of this smart social network, bloggers and users can actually increase their outreach with lesser efforts. No wonder, Affimty is becoming one of the fastest growing Social Networks in the world.