Use Storytelling to Explain Your Company’s Purpose

While purpose is essential to a strong corporate culture, it is often activated and reinforced through narrative. Individuals must learn to connect their drives to the organization’s purpose and to articulate their story to others.

 

Sourced through Scoop.it from: hbr.org

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    By: Life11BlogAdmin

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Readers Comments (21)

  1. I like that you have talked about story telling Somali, I believe it is one of the most powerful ways of motivation and realising the goals. It has an incredible power to deliver results.

  2. Well written Somali. Stories with real life situations and examples, analogies drive home the point so easily and effectively. Nice tip. Thanks and best wishes 😊

  3. I think the company too needs to think that way towards the people who work hard to make it what it is…

  4. Unfortunately very few companies in India harness the power of stories employees have to tell:)

  5. Hey, either it isn’t opening properly or I’m not getting it at all. I tried several times 🙁

  6. Yes, it’s an effective way to connect with the employees. An emotional contact often helps to enhance the quality of work, of course, as like any other, an overdose might ruin it…

  7. True! Aligning your long term goals with the company’s will yield great results to both.

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