Use Storytelling to Explain Your Company’s Purpose

While purpose is essential to a strong corporate culture, it is often activated and reinforced through narrative. Individuals must learn to connect their drives to the organization’s purpose and to articulate their story to others.

 

Sourced through Scoop.it from: hbr.org

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21 thoughts on “Use Storytelling to Explain Your Company’s Purpose

  • February 9, 2016 at 4:54 pm
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    I like that you have talked about story telling Somali, I believe it is one of the most powerful ways of motivation and realising the goals. It has an incredible power to deliver results.

    • February 10, 2016 at 9:23 am
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      Indeed it is easier to convince with stories than with factual details. Thank you Vinay.

  • February 9, 2016 at 6:48 pm
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    Well written Somali. Stories with real life situations and examples, analogies drive home the point so easily and effectively. Nice tip. Thanks and best wishes 😊

  • February 10, 2016 at 4:59 am
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    I think the company too needs to think that way towards the people who work hard to make it what it is…

    • February 10, 2016 at 7:32 pm
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      Of course employees feel motivated when they see a definite purpose. Thank you Bikramjit.

  • February 10, 2016 at 10:08 am
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    Unfortunately very few companies in India harness the power of stories employees have to tell:)

    • February 10, 2016 at 7:35 pm
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      Sadly true Lata, Mostly Indian companies like to work in the fire fighting mode. Who then has the time for genuine stories?

  • February 11, 2016 at 6:59 pm
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    Hey, either it isn’t opening properly or I’m not getting it at all. I tried several times 🙁

  • February 11, 2016 at 7:58 pm
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    Yes, it’s an effective way to connect with the employees. An emotional contact often helps to enhance the quality of work, of course, as like any other, an overdose might ruin it…

    • February 12, 2016 at 7:29 pm
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      Exactly it is reqd in appropriate amount.

      btw eita bhool kore post hoye giyechilo ekta aap theke. Delete korar aagei dekhi koyekta comment eshe geche..tai delete korini 🙂

  • February 11, 2016 at 10:35 pm
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    True! Aligning your long term goals with the company’s will yield great results to both.

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