Use Storytelling to Explain Your Company’s Purpose

While purpose is essential to a strong corporate culture, it is often activated and reinforced through narrative. Individuals must learn to connect their drives to the organization’s purpose and to articulate their story to others.


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21 thoughts on “Use Storytelling to Explain Your Company’s Purpose

  • February 9, 2016 at 4:54 pm

    I like that you have talked about story telling Somali, I believe it is one of the most powerful ways of motivation and realising the goals. It has an incredible power to deliver results.

    • February 10, 2016 at 9:23 am

      Indeed it is easier to convince with stories than with factual details. Thank you Vinay.

  • February 9, 2016 at 6:48 pm

    Well written Somali. Stories with real life situations and examples, analogies drive home the point so easily and effectively. Nice tip. Thanks and best wishes 😊

  • February 10, 2016 at 4:59 am

    I think the company too needs to think that way towards the people who work hard to make it what it is…

    • February 10, 2016 at 7:32 pm

      Of course employees feel motivated when they see a definite purpose. Thank you Bikramjit.

  • February 10, 2016 at 10:08 am

    Unfortunately very few companies in India harness the power of stories employees have to tell:)

    • February 10, 2016 at 7:35 pm

      Sadly true Lata, Mostly Indian companies like to work in the fire fighting mode. Who then has the time for genuine stories?

  • February 11, 2016 at 6:59 pm

    Hey, either it isn’t opening properly or I’m not getting it at all. I tried several times 🙁

  • February 11, 2016 at 7:58 pm

    Yes, it’s an effective way to connect with the employees. An emotional contact often helps to enhance the quality of work, of course, as like any other, an overdose might ruin it…

    • February 12, 2016 at 7:29 pm

      Exactly it is reqd in appropriate amount.

      btw eita bhool kore post hoye giyechilo ekta aap theke. Delete korar aagei dekhi koyekta comment eshe geche..tai delete korini 🙂

  • February 11, 2016 at 10:35 pm

    True! Aligning your long term goals with the company’s will yield great results to both.

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