January 2016

Personal Finance

Do your homework – Let your children dream

We hurried off to the station. After dropping our daughter off at her college and helping her move in to her hostel room, it was time for my husband and me to leave. Getting into a college of choice is a big milestone in the life of a child.  At the same time letting go off your child is a strange experience, a little sad too for the parents. The thought that an ‘Empty nest’ awaits you can be upsetting. I prepared myself for quieter days ahead, with no nagging about food, sleeping late, clothes, cleaning, etc. After exchanging goodbye, we got on to the train, and in a while the train chugged out of the station. On my way back the memories of the day, when she first went to school swarmed through my mind. It seemed like it was only yesterday that we dropped our little girl to school for the first time. Fourteen years had elapsed in between. The little girl was now soon to be a young adult, rejoicing in her new-found freedom in the college, 2000 kms from home. Years seem to have passed by in a jiffy! Suddenly, I felt a sense of immense satisfaction of having discharged…

Beauty and Hygiene
Misc Gyan

How these brands got their names

“What’s in a name? A rose by any other name would smell as sweet,” said William Shakespeare. Brand pundits today may not quite agree with Shakespeare though.  A lot of considerations and deliberation go into naming brands. A unique name or a familiar name that is simple easy to pronounce or spell, and is expressive as well, is known to improve brand awareness and brand recall. Some brands select names that appear on top in alphabetical listing. Brand names are mostly chosen to align with the essence of the brand. Here’s how some of these well-known brands got their names:  

Customized Social Media Icons from Acurax Digital Marketing Agency
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