Self publishing with Amazon Kindle

Lei eBook

It is an oft repeated statement that in this age of digital media, electronics has changed nearly every aspect of our lives, including the way we communicate, the way we write, and even the way we read.

Smartphones have replaced the old phones, and kindles, and tablet readers have converted many old-fashioned book readers to e-book readers and many authors into self-published authors. The devices that brought e-books into the mainstream are book readers like Amazon’s Kindle or Barnes and Noble’s Nook.

Kindle is by and far the most popular e-book readers and is one of the Amazon’s best-selling products. The word Kindle means ‘to ignite’, hence it is an apt metaphor for the intellectual enlightenment associated with reading.



Self-publishing vs Traditional publishing


The first Kindle that was launched in 2007 was not particularly attractive, but with it Amazon had achieved something spectacular that people had not imagined before. The entire Amazon bookstore was integrated directly into the device, which became immensely popular and sold out within hours. For the first time, you could have almost any book, within seconds, no matter where you were.

The 7th generation Kindle launched in 2014 (Kindle Paperwhite) is a great device for anybody who wishes to try out e-book readers. The new Kindle Voyage, is still better as it replicates the real paper experience on an electronic display.

Image credit : Amazon

Image credit : Amazon

With Kindle, all your library is contained in a single device that you can easily carry along, besides saving the paper on books. While there’s still skepticism about self-publishing, one of which is that ‘no one would ever take you seriously, if you are a self-published author’, but statistics say otherwise.

Amazon, largest print book retailer in the universe, sells far more digital books than they do print. An article in Forbes mentioned that Amazon paid $450,000 a year to a self-published authorThis, of course, would be more of an exception than the norm, but so would be the case with traditional publishers.

The difference between self-publishing and traditional publishing is that you no longer have to follow the same path through the publishing world. However, the onus of marketing the book lies entirely on you.


Promoting e-books with Kindle 


To help self-published authors with marketing their book Amazon recommends free giveaways as a promotional tool, and it’s one that many try. Though it may seem counter intuitive to give away your book for free as you make no money out of it, however it does help it spreading the word of mouth and in getting reviews that are a must for promoting a book.

Authors can use Amazon device brands to advertise their books by displaying the book on an Amazon device by following Tagging and Framing Guidelines.  


Lei eBook

In September 2015, Amazon launched its Kindle Unlimited service in India, which allows users to access to unlimited books for Rs 199 per month. It is like borrowing from a library, wherein at any given point of time you can store 10 titles in your kindle reader. A six-month subscription works out cheaper at Rs 999, while an annual subscription is even more cost effective at Rs 1799.

And no, you don’t need a kindle device to read the e-books. While e-books are best read on Kindle devices, the e-books can also be accessed and read on your PC, laptop, Mac, smartphones and tablets.

Amazon’s objective is to get more and more people to read the e-books by making the books discover-able while reducing price barriers and making the entire experience seamless. 


From my own experience with publishing on Amazon, I can say that while writing and publishing are the easier parts, one has to be consistently persistent with marketing the book. Free promotion days are a great way to collect reviews on Amazon and have helped me to garner these reviews.  


For some of you who would like to download ‘Lei: A wreath for your soul but could not do so during the promotion, I will schedule another promotion, when I will give away the book for free.

If you would like to receive the notification for the dates when the book is available for free download, in exchange of a review on Amazon and/or Goodreads, please let me know in the comment below.


** Amazon, Kindle, and Fire and all related logos are trademarks of, Inc. or its affiliates.

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  • author's avatar

    By: Somali K Chakrabarti

    Hi there ! I am a management and leadership coach and a ‘çlinical blogger’. Well, that’s what my family & friends call me now ! Here, I tell stories of different brands, how people relate to the brands and the values, beliefs and emotions that they associate with the brands. Hope you enjoy reading my posts.

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About the author

Somali K Chakrabarti

Hi there ! I am a management and leadership coach and a 'çlinical blogger'. Well, that's what my family & friends call me now ! Here, I tell stories of different brands, how people relate to the brands and the values, beliefs and emotions that they associate with the brands. Hope you enjoy reading my posts.

Readers Comments (19)

  1. bhudeb chakrabarti December 1, 2015 @ 5:57 am

    Very informative.

  2. insightful article Somali…but scary for me ..being in publishing industry..((,Do Agree ,digital is the way to go!

  3. I will remember your words if I ever toy with the idea of publishing my poems or stories. 🙂

    I’m halfway with your book..a short review will soon be posted on Amazon… 🙂

  4. Await further publications from you besides your promotion of the wonderful book Lei once more.

  5. Somali I owe you an explanation dear .. which will emerge soon somewhere 🙂 😛
    will return jaldi hi…

    • Emerge soon, somewhere! Omg! Kokila the only explanation you have to give me, if at all you have to, is when are you planning to get your book in place. That was something I had suggested/asked you long back…and is pending till date. 🙂

  6. Hey, many congratulations on the book. Yes, I want a copy of your book, but not sure if I will be able to download as I live in US. Please let me know.

    • Thank you Saru. The book can be downloaded in US, but for some reason I had to schedule the promotion hurriedly during the weekend and have now exhausted all 5 days of free promotion for KDP Select program . If I enroll for this program in the next term I will surely let you know.

  7. Hi Somali,

    Good to be over at your blog 🙂

    That’s an informative post about Amazon Kindle, and yes, I’m glad they came out with a version for India, though there’s a lot more that they still need to do for the country, and I hope some good changes come up soon.

    Your post reminds me to take out some time to get back to reading books, something I loved doing years ago, but now due to my busy schedule of working and blogging, it’s just so overwhelming!

    Thanks for sharing. Have a nice week ahead 🙂

  8. First congragulations onhaving your book self published. your the second blogger I am coming across who has self published written book. I suggest you keep the first 3 chapters free to download and if its good people won’t mind paying to read your ebook. Goodday..

  9. Hi Somali. Congratulations on self-publishing your first book.

    Just a suggestion : Several bloggers/authors keep an excerpt on their blogs (first 1-3 chapters, depending on size), so that if they are a first time author, readers get a sample of the book. That might lead to sales.

    Wishing you the very best with the book. 🙂


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