Tata Sky Transfer – Creating New Experiences

TataSkyon Demand

History has always foxed me. My love – hate relationship with the subject has ranged from levels of extreme boredom while trying to remember the lengthy answers from the school text books, to intense engagement while reading Amar Chitra Katha, while watching historical movies like Sikander, Mughal-E-Azam, The Last Emperor, Gandhi, Braveheart, Gladiator, or while seeing historical monuments and trying to unravel the stories behind them. 

The enigma of forts and palaces never fails to fascinate me. I like to uncover the mystery behind the stones, which having witnessed many a battles, echo the war cries, tell tales of valour, mourn the loss of lives, reek of treachery, and speak about the opulence and the lifestyle of the rulers of the bygone era.

But the bridge to my journey back in time always crumbles when I try to explore the unexplored places. Lack of information available about such places, most of which also suffer grossly from the lack of maintenance, leaves a lot to be desired.

Vasai Fort


Last weekend, I had gone to Vasai fort (Bassein Fort), near the Vasai creek in Mumbai, with friends who share the interest of travelling to uncharted territories. The nearly six hundred year old abandoned fort, lying in a decrepit condition, wore a deserted look. What was apparent though was that the roofless rooms and chapel, which looked like poor cousins of Portuguese churches and forts in Goa had numerous unwritten stories about them.

Later, that night, I was watching a TV serial called Ekaant aired on Epic channel. This is a non-fiction show, which takes viewers to some of the lesser known but remarkable abandoned places of historic significance in India. The episode showed an ancient fort- palace at a place called Rampur in Himachal Pradesh. The dilapidated palace hid in it some of the most exquisite carvings in one of the rooms.

I said to myself,

‘How it would be to see the history of the Vasai fort unfold in front of my eyes sitting at the place itself?’

‘What if I could get an episode on this fort on my cell, and watch the characters come live on the screen of my phone while inside the fort?!’    

Pat came the answer,

‘It would be the perfect bridge for connecting the past to the present.’

‘Do you think it is too much to expect?’

‘Thankfully, not anymore!’

With Tata Sky+ Transfer, you can record the content and move it to your smart device like ipad, iphone or android, and watch a live Light and Sound show in these places less travelled! 

TataSkyon Demand

Life, after all, is about creating new experiences!

See how Tata Sky+ Transfer is taking the TV viewing experience to a new level altogether.



Now, before you think that the concept is limited only to history and mystery, let me tell you it is not.

Imagine yourself attending a food festival in a plush restaurant. You order for an exotic traditional cuisine that you have heard about but haven’t tried before. While waiting for it to be delivered you watch Raja Rasoi that tells you about the origin of the dish, the ingredients, how it is made, shows how it is to be savoured, so that you don’t end up looking clumsy like Inspector Clouseau trying to figure out how to tackle the trickiest food.   

Just as TV viewing was getting predictable and jaded, the option of Tata Sky+Transfer has breathed a lease of new life into Television.

Now, with Tata Sky+ transfer it is possible to watch TV whenever, wherever. You can record the favourite show, and watch it on the go.

If you are a student, siting in a breezy park and watching physics or biology (okay let’s say botany) lessons on TV, may soothe your brain cells and make the environment slightly more conducive for you to grasp the dry technicalities.

Tata Sky+Transfer

It may help in opening up minds and possibilities in the open environs by ushering in new ideas and perspectives.



We have come a long way from the Doordarshan days of the 70s, when people would wait for a week to watch a movie or Chitrahar on black and white TV. Then came the time when the cable operators decided what channels should be included in the viewers pack. This, too changed and viewers got to pick and choose the channels they wanted to view.

The non – remote days of the past made way for the days of fights over the remote control, and now have given way to the days when you can transform your mobile into a full remote with Tata Sky+ Transfer.

Mind you! This is not abracadabra, this is true!!

With the 3G and now 4G roll outs, increased mobile and broadband penetration, and use of digital distribution platforms, the issues of last mile connectivity have paved the way for seamless connectivity. The convergence of media and technology has changed the way of media consumption and engagement.

You can catch up Live TV, Video On Demand on ipads, iphones, android phones or on our laptops. And your grandma, too. can enjoy the 3D experience of Bahubali by streaming 3D content on a 3D TV at home.

This could herald a new era in TV viewing in a manner similar to that in the west, where TV has broken new ground.

No longer limited to the confines of home, you can now watch TV sitting under the clear sky, on the move, or as you roam.

This is my submission for the #TATASkyTransfer contest as part IndiBlogger.



Image Credit : Tata Sky website

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  • author's avatar

    By: Somali K Chakrabarti

    Hi there ! I am a management and leadership coach and a ‘çlinical blogger’. Well, that’s what my family & friends call me now ! Here, I tell stories of different brands, how people relate to the brands and the values, beliefs and emotions that they associate with the brands. Hope you enjoy reading my posts.

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About the author

Somali K Chakrabarti

Hi there ! I am a management and leadership coach and a 'çlinical blogger'. Well, that's what my family & friends call me now ! Here, I tell stories of different brands, how people relate to the brands and the values, beliefs and emotions that they associate with the brands. Hope you enjoy reading my posts.

Readers Comments (18)

  1. This is amazing. Many times I have felt need of having such information handy while traveling to historical places.
    “Isko laga dala, toh tourism zingalala” 🙂

  2. bhudeb chakrabarti September 26, 2015 @ 10:11 am

    A revolutionary concept and a thrilling experience .

  3. As usual Somali you have beautifully narrated it a like classical short story and the protagonist is none other than the most trusted brand (TATA) of India and for them Sky is indeed the limit.

    Like every brilliant story, there has to be be a beautiful context and than the text flows and flows smoothly and touches everyone’S heart…good stories are all about genuine experiences and the art of story telling resides in its engagement with reader. By setting the historical context, after exploring the history and then taking us to the restaurant for a sumptuous dinner and ending with a lovely viewing of a program of our choice under the moon light sky, and it is indeed the brand of Tata has engineered the change in television viewing and making it accessible and making it experiential…how else the story could have ended without enabling the education of today’s generation, they are our future and nurturing their nature is our duty and doing so close to nature is a perfect ending to the beautiful story of Tata Sky Transfer.

    It indeed leaves a lovely combined flavor of history and mystery…
    Herewith comes loads of good wishes for you and be the winner…

  4. Thank you so much Nihar for your kind words. I thoroughly enjoyed reading your post and you have so nicely encapsulated my post. I can’t thank you enough for that.
    The best part is that we both enjoyed writing about how experiences are changing with technology and digitization, and how Tata, a brand that we trust has come up with a new contribution in shaping up these experiences.
    Winning is not in our hands, writing is. 🙂
    All my good wishes for you. May the best win.

    • Somali, you have in fact touched the perfect chord by stating that we both enjoy writing, so true, indeed it is the “joy of writing” and the real understanding to share our thoughts freely without any inhibitions or assumptions, we know that we will learn so much from each other.
      Yes, we love the common topics of technology to consulting to digital to innovation, that makes the conversation so beautiful…cherish every moment of lovely discussion. It is very much like the Tata brand of Trust…writing is truly in our passion, winning is just incidental…always my best wishes with you.

      More so, because of the topic we have debate a new facet of digital world and able to trigger a new understanding of the convergence of technology.

  5. Kanchan Chakrabarti September 27, 2015 @ 6:56 am

    Good storyline to bring up the concept

  6. I do remember the days of Doordarshan 🙂 Very nice post Somali, world is moving on…

  7. TV is coming out of the confinement of four walls…that’s really great. You’ve made the post really interesting by adding your personal experience… 🙂

    All the best for the contest… 🙂

  8. Excellent write up.You have bought the essence of technology very well.All the Best for the contest.Didn’t know about the EPIC Channel.Thanks for the input.

    Sriram & Krithiga

  9. Bringing history alive in front of our eyes at historical places is really a creative thought. Good luck for the contest Somali! 🙂


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