Google has changed its logo once again!
A look at the Google doodle today and you’ll find the old logo being wiped out. In its place appears a new logo in four colors in a sans serif font.
That’s how the new logo looks. Ok, we’ll get used to this as well.
The video below shows how Google logo has evolved over time.
Re-branding shows how Google works for its users
Google logo changed a number of times since the company was founded in 1998, to match up to Google’s evolution from a desktop based browser page to a wide range of applications including Search, Maps, Gmail, Chrome, Earth, and a host of others.
The changes so far have mainly been small, like removing the exclamation mark, changing colors, typeface, shadows and flattening the letters. This is supposed to be a marked deviation from the last logo.
A four colored “G” will be the company’s smaller logo.
The Google blog says that the logo and branding, have been updated for a universe of seamless computing across a number of devices and different kinds of inputs (such as tap, type and talk), to show how Google is working for its users. New elements like a Google mic (in four colours) will help users to identify and interact with Google while talking, tapping or typing.
Re-branding follows Restructuring at Google
In August, 2015, Google became a subsidiary of the company called Alphabet. The new company, Alphabet has been created by founders Sergey Brin and Larry Page to preside over a collection of companies, the largest of which will be Google.
The new overtly simple logo is similar to the logo of Alphabet.
Google in its official blog says that the uncluttered and yet friendly look depicts not just the Google of today, but also the Google of the future.
You can read a brief brand story of Google here – G for Google
Google’s Official blog
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