History has always foxed me. My love – hate relationship with the subject has ranged from levels of extreme boredom while trying to remember the lengthy answers from the school text books, to intense engagement while reading Amar Chitra Katha, while watching historical movies like Sikander, Mughal-E-Azam, The Last Emperor, Gandhi, Braveheart, Gladiator, or while seeing historical monuments and trying to unravel the stories behind them. The enigma of forts and palaces never fails to fascinate me. I like to uncover the mystery behind the stones, which having witnessed many a battles, echo the war cries, tell tales of valour, mourn the loss of lives, reek of treachery, and speak about the opulence and the lifestyle of the rulers of the bygone era.
It is human nature to trust recommendations from those who they find credible. When I plan a journey, I often reach out to my friends who have previously been to the place, for recommendations on places to stay, food and transport etc. The same holds good before I make a new purchase. Probably that is the reason why it doesn’t come as a surprise to me when a research from Nielson indicates 92% of consumers trust recommendations from other people — even someone they don’t know — over content created by a brand. Perhaps in the same way, when people share their experiences, opinions and ideas online through blogs, those become effective source of recommendation. No wonder, blogs are fast emerging as a potent platform for promoting brands!
‘Stationery is the lifeline of any office’ Does this sound like an exaggeration? Think of it. Much like fuel is needed to keep a car running, stationery is needed to keep an office running. When you own or manage an office, buying office supplies invariably happens to be one of the most tedious jobs that needs to be done regularly without fail. You certainly would not want to run out of cartridge when you are just about to print an important letter that needs to be urgently dispatched. Likewise, you would not want to feel exasperated when the marker stops working while you are making a presentation to your client, and you don’t find another one handy. Huh!
Catching up with friends over a cup of coffee is a delightful proposition for most people. Realizing the need for young people to hangout in an ambient atmosphere, the brand that pioneered the café culture in India is Café Coffee Day or CCD (as we know it).
The Digital era is expanding rapidly, bringing along with it a huge set of opportunities and its own challenges. Organizations, today, can no longer afford to stick to the Brick and Mortar model of doing business. At the same time, they stand to benefit with the use of digital platforms that provide them newer insights and new ways to reach out to their customers. My appreciation for the opportunities, as well as for the underlying challenges comes from my experience of having spent a considerable portion of my work life in IT sector. My career in the IT sector had started with my joining one of the big IT service provider companies in India, before I moved to a financial services company to join the corporate IT group.
Google has changed its logo once again! A look at the Google doodle today and you’ll find the old logo being wiped out. In its place appears a new logo in four colors in a sans serif font. That’s how the new logo looks. Ok, we’ll get used to this as well. The video below shows how Google logo has evolved over time.