The need for brevity in communication has been stressed upon time and again. Whether you are making an official presentation to your superior or you are making your pitch, you are expected to be brief, and to the point in your presentation.
Imagine the plight of a person who has to shuffle through loads and loads of files every day. Nothing could make him/ her happier than concise notes, with clearly stated facts that make it easy to comprehend and remember the key points, and the context in which it is being said.
When we talk of a water purifier in India, the name that instantly rings a bell is Aquaguard.
Now, with Madhuri Dixit beaming her magnetic smile with Dr Nene by her side in the Aquaguard TV commercial, I had almost forgotten about the smart gentleman who would appear in the ads to come and demonstrate house cleaning using a vacuum cleaner to a child or show how air/water purifiers were indispensable.
Yes, I am referring to the dynamic ‘Eurochamps,’ who projected the image of ‘The friendly man‘ from Eureka Forbes.
People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” – Zig Ziglar
This quote by Zig Ziglar sounds funny for sure, but, hey read it again and you’ll not only find yourself agreeing with it, but may also follow up with the question ‘How do we motivate ourselves?‘
External factors such as recognition or rewards are a great source of motivation, but unfortunately we cannot always depend upon external triggers to find motivation. As a matter of fact, we have to face setbacks, deal with rejections, and yet we need to keep going.
So, how do we motivate ourselves in the absence of external triggers?
In the Maslow’s hierarchy of needs, safety and security needs are placed just after our basic or physiological needs including food, water, air, shelter, sleep etc.
The security of our house and possessions are of paramount importance to all of us. A sturdy lock on the door gives most of us a sense of security. Probably Ardeshir Godrej realized this when he spotted business opportunity in manufacturing locks.
Here goes the story of the Godrej and Boyce that started as a lock making business, back in 1897. The logo is a signature of its founder Ardeshir Godrej in a running hand.
The importance of drinking water, sanitation and hygiene in our lives cannot be stressed upon enough. We always try our level best to maintain sanitation and hygiene within our homes to provide our children with a healthy and clean environment. But, the lack of sanitation outside our homes affects us too.