August 2015

Quotes

10 Quotes on Need for Brevity in Communication

By Somali K Chakrabarti   The need for brevity in communication has been stressed upon time and again. Whether you are making an official presentation to your superior or you are making your pitch, you are expected to be brief, and to the point in your presentation. Imagine the plight of a person who has to shuffle through loads and loads of files every day. Nothing could make him/ her happier than concise notes, with clearly stated facts that make it easy to comprehend and remember the key points, and the context in which it is being said.

Brand Quiz
Brand Story

Eureka Forbes – Assurance of clean and safe drinking water

When we talk of a water purifier in India, the name that instantly rings a bell is Aquaguard. Now, with Madhuri Dixit beaming her magnetic smile with Dr Nene by her side in the Aquaguard TV commercial, I had almost forgotten about the smart gentleman who would appear in the ads to come and demonstrate house cleaning using a vacuum cleaner to a child or show how air/water purifiers were indispensable. Yes, I am referring to the dynamic ‘Eurochamps,’ who projected the image of ‘The friendly man‘ from Eureka Forbes.

Personal Development

How do you Motivate yourself everyday?

By Somali K Chakrabarti   People often say that motivation doesn’t last. Well, neither does bathing – that’s why we recommend it daily.” – Zig Ziglar This quote by Zig Ziglar sounds funny for sure, but, hey read it again and you’ll not only find yourself agreeing with it, but may also follow up with the question ‘How do we motivate ourselves?‘ External factors such as recognition or rewards are a great source of motivation, but unfortunately we cannot always depend upon external triggers to find motivation. As a matter of fact, we have to face setbacks, deal with rejections, and yet we need to keep going. So, how do we motivate ourselves in the absence of external triggers?

Campaigns & Reviews
Brand Story

Godrej and Boyce – Safe and Secure

In the Maslow’s hierarchy of needs, safety and security needs are placed just after our basic or physiological needs including food, water, air, shelter, sleep etc.  The security of our house and possessions are of paramount importance to all of us. A sturdy lock on the door gives most of us a sense of security. Probably Ardeshir Godrej realized this when he spotted business opportunity in manufacturing locks. Here goes the story of the Godrej and Boyce that started as a lock making business, back in 1897.  The logo is a signature of its founder Ardeshir Godrej in a running hand.

Social Initiatives
Brand Quiz
Brand Story

Hero Cycles – The Journey of Cycling Heroes

Do you remember in your childhood, how enjoyable the bicycle ride used to be? The tumble and stumble before you learn to pedal are a part of the childhood fun. Then, those of you, with a fondness for Hindi movies, will also know that bicycles and Bollywood movies have had a very old relationship. As bicycles used to be the major mode of personal transportation in India, till the 1970s, these featured prominently in many movies. Lately, too, we saw Amitabh Bachchan, moving around Kolkata, on a bicycle, in the film Piku. Anushka and Ranveer Singh raced their bicycles on a road in Istanbul in the movie Dil Dhadakne Do. The credit for bringing about the bicycle revolution in India, often goes to Om Prakash Munjal, the founder and co-chairman of Hero Cycles. Also known as the Father of Indian Cycle Industry, OP Munjal passed away on 13rth August, 2015, at the age of 86. Here’s the story of Hero Cycles, the leading bicycle manufacturing brand in India, and the world’s largest cycle manufacturer by volume.

Inspirational

Rani of Jhansi – The 19th century warrior queen

By Bhudeb Chakrabarti The extract from the poem ‘Jhansi Ki Rani‘ by Subhadrakumari Chauhan, is an ode to the valiant queen of Jhansi, who had challenged the British to defend her Kingdom and became a leading figure in India’s First War of Independence against the British rule. Here’s a look into the life of the brave queen, a legendary figure  in India’s history, whose name is synonymous with patriotism and heroism.

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