Weekends are the days when many of us look forward to a good head massage with oil.
The light headed feeling and stress relief after applying hair oil, and the resulting nourishment to the hair, makes oiling a popular ritual in many families. If you are among those who enjoy a good massage, then you may also be interested in reading about one of India’s leading brands with many hair oil brands in its portfolio.
Dabur, a name familiar in all (let’s say most) Indian households is a leading Ayurvedic personal care brand as well as the producer of many health care, home care & food products in India.
Dabur – A small pharmacy grows into a household name
Founded in 1884, as a small pharmacy to produce and distribute Ayurvedic medicines, Dabur derived its name from Daktar Burman (the Devnagri rendition of the name of its founder). Dr Burman, a physician, who lived in the 19th century in West Bengal, designed Ayurvedic medication for diseases such as cholera, plague and malaria, diseases that had no cure during that period.
What started out as a small pharmacy in a small house in Kolkata, soon began to expand, and turned into a household name. The mass production started in 1896 and by the early 1900s, Dabur became the first company to provide healthcare with scientifically tested methods.
Natural Care for your crowning glory
When it comes to natural hair oil, the name Dabur automatically comes the mind. Mainly an herbal and Ayurvedic brand, Dabur has an array of products that cater to the needs of different types of hair and make them grow healthy, lustrous and full of life.
Dabur Amla Hair Oil, launched in 1950, is largest hair oil brand in India with over 35 million consumers.
Supposed to be packed with the goodness of amla (Indian gooseberry) that strengthens the root of the hair and helps in maintaining their health and natural thickness, Dabur Amla hair has now been around for generations.
Starting from the 1980’s, popular movie stars such as Hema Malini, Jaya Prada, Sridevi , Juhi Chawla, Karisma Kapoor and Rani Mukherjee , Priyanka Copra and now Sonakshi Sinha have endorsed the brand.
Plain coconut hair oil turned interesting with the launch of Dabur Vatika in 1995. Soon, instead of the plain coconut oil, we had sweet smelling coconut oil, with the added benefits of henna, amla, and lemon. One of the one of the youngest brands in the country, Dabur Vatika became a leading brand in the natural personal care product segment.
Said to be enriched with almond protein, Dabur Almond hair oil provides hair care without leaving a greasy feel.
Vatika Enriched Almond Hair Oil combines the nourishment of almond and the power of treasured herbs like hibiscus, olive & muskroot to provide strong and dandruff free hair.
Rejuvenating the Brand
Perceived mainly as an herbal and Ayurvedic brand, Dabur had a rather staid image in the mind of the consumers till the late 1990s. Looking at the sizeable percentage of young population in India, Dabur revamped its brand identity to appeal to the youth. 2004-5 saw a new identity for the brand Dabur and particularly for Dabur Amla. The old logo with an old banyan tree gave way for a new younger looking banyan tree, with fresh, vibrant leaves that suggested growth, stability and warmth.
The new tag ‘Celebrating life’ conveyed the essence summarized the whole essence.
In 2004- 2005, Dabur Amla hair oil got a face lift with new packaging to target the youth and its brand ambassador Rani Mukherjee’s picture appearing on the front label of the bottles.
Nourishment to hair and soul with oiling ritual
A number of creatively conceived commercials create an emotional appeal with the viewers besides highlighting the functional importance of applying oil.
A commercial featuring Priyanka Chopra shows the heart – to –heart talk take place between a mother and her daughter while applying oil with an emphasis on strengthening relationships while applying oil.
The Brave and Beautiful advertisement for Dabur Vatika, which shows the story of a cancer survivor and how she resumes her professional life is one of my favourites. With the line “Some people don’t need hair to look beautiful”, the advertisement establishes a strong connect of Dabur Vatika with a ‘Woman of substance’, with inner strength and courage to face the challenges in life, thus emphasizing that beauty is not skin deep. The bold ad leaves its impression on the mind of the viewer.
With diverse portfolio of oils, the heritage brand intends to make oiling relevant to consumers across all ages.
Tell me which is your favourite hair oil?
Image credit : Dabur website, Facebook Page of Dabur Amla and Dabur Vaatika
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