July 2015

Campaigns & Reviews

Double Tree by Hilton, Goa: Hotel Review

Some places have their own set of energy, it is so unique to those places only, and Goa is one of them. The moment you land you are charged up. Says my blogger friend Nihar Pradhan.  Back from a short vacation in Goa, I was smitten by the beauty of the place in the monsoon, which shows up in my posts Goa in the Monsoon and Going around Goa, I couldn’t have agreed more with him. In these two posts, I have written about churches, temples, plantations, aquarium, beaches and forts, and even about a haunted place. What I also wanted to jot down was a review of the hotel where we had put up during our stay. So here it is.

Brand Quiz
Brand Story

Blackberry – Business in Motion

“One of the misconceptions about BlackBerry is that, it’s your parents’ Smartphone”- Thorsten Heins. Around 2008, I remember watching my parents glued to their BlackBerry devices and wanting to own one. One day my wish came true and I was handed down my mom’s old BlackBerry Curve Smartphone. I used it only to play the popular Brick Breaker game and make calls or send messages, yet it was revered… that is, until the advent of Android.

Brand Story

From Lucky Goldstar to LG – Making lives happier and better

Taking clothes out of the washing machine to hang them to dry, I glance at my cup of tea cooling on the table. The smiling little face on the door of the machine reminds me Life is good. As I put the cup in the oven to warm up my tea, the logo with the smiling face formed by the letter L & G assures again ‘Life is good’. Interesting isn’t it when you think that one of the largest South Korean chaebol’s wears the crown of the most trusted brand in India, as per the Brand Trust Report, 2015.

Brand Story
Brand Story

Dabur Hair Oil – Caring for your tresses

Weekends are the days when many of us look forward to a good head massage with oil.  The light headed feeling and stress relief after applying hair oil, and the resulting nourishment to the hair, makes oiling a popular ritual in many families. If you are among those who enjoy a good massage, then you may also be interested in reading about one of India’s leading brands with many hair oil brands in its portfolio. Dabur, a name familiar in all (let’s say most) Indian households is a leading Ayurvedic personal care brand as well as the producer of many health care, home care & food products in India.

Campaigns & Reviews

Unlocking childhood with shared moments of fun and learning

Initiation to Learning   ‘Hatey Khori’ ceremony is an event of special significance in Bengali culture. Held during the auspicious day of Saraswati Puja, a festival day dedicated to learning and education, ‘Hatey Khori’ marks a child’s initiation into reading and writing. This was the day when my daughter was initiated into writing at the age of two. Dressed up in a traditional attire – a mini saree with red border, she scribbled on a notebook in front of the goddess of learning.

Brand Quiz
Fashion and Lifestyle

Nike – Innovation and Inspiration for Athletes

The brand that I am writing about is the one with the Swoosh logo that is placed on the side of shoes, and is amongst one of the younger brands that dominate the sportswear market around the world. Nike (Ni-KEY), named after the winged Greek goddess of Victory, was founded by American track and field coach Bill Bowerman and middle distance track runner Phil Knights on January 25, 1964. From an idea conceived by Phil Knights while writing his term paper on starting a small business, during his MBA at Stanford University, Nike’s ascent to a world’s leading sports brand makes an interesting story.

Brand Story

Chumbak – A brand crafting designs with Indian motifs

Who doesn’t like to pick up souvenirs from the different places they visit? Whenever I visit any place I always make it a point to pick up some mementoes – either a small decoration piece or a key chains or fridge magnet. I remember having picked up almost a dozen of fridge magnets during a trip to Lake District in UK to be given as small gifts to friends and relatives. Two of them are still sticking on my refrigerator door. Shubhra Chadda and Vivek Prabhakar also liked to collect souvenirs from different parts of the world. What set them apart was the eye to spot that the zing was missing in the Indian souvenir market as the souvenirs available in India mainly comprised of Taj replicas and handicrafts. This sowed the idea of Chumbak in their minds and they decided to quit their corporate jobs to follow their passion and create trendy souvenirs with fun crafted Indian themes.

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