The Role of Colours in Branding- PartII

Colour is like food for the spirit – plus its not addictive or fattening. ~ Isaac Mizrahi, Fashion designer

In a discussion that ensued on my last post on The Role of Colours in Branding, it came forth that yellow attracts attention and red being a very energetic colour is difficult to handle for a long time. So, fast food restaurants consciously use a combination of red and yellow as a strategy to attract customers as well as to ensure that they make a quick exit, thus creating the space for others to come in.

Taking off from the post, here I continue with the use of some other colours in branding.  


Pink stands for femininity, love, romance, nurturing and caring. A lighter shade of pink is associated with softness, tenderness, playfulness and innocence, whereas a brighter pink is related to passion and sensuality.

Barbie dolls and Victoria’s secret are branded pink. LGs pink logo is symbolic of a smiling face that shows friendliness and accessibility.

Barbie-logoLG logo


Pale violet being the colour of the twilight is an intuitive colour associated with a sense of mystery, a hint of nostalgia or a tinge of sentimental feel. Dark purple on the other hand, symbolizes sophistication, royalty, power and luxury. Though sometimes it can also come across as tacky or somewhat whimsical.

Cadbury’s trademark purple complements the rich taste of its chocolates. The colour has been associated with Cadbury since 1914. The yellow letterings on the purple background of the Hallmark logo evoke feelings of nostalgic sentiments and luxury.

Yahoo uses purple as the identifying brand colour to stand out as bold, powerful or even to suggest a little mystery that is associated with searching.


Cadbury_logoHallmark LogoYahooLogo


Brown, the colour of earth speaks of earthly simplicity, comfort, stability, orderliness, diligence and dependability. It is a serious, grounded and mature colour but suppresses spontaneity due to which it generally doesn’t fit into sports gears.

Brown is generally used to brand agricultural and food products such as coffee, chocolates, or furnishings. Brown logo of FabIndia indicates comfortable, natural fabrics.

fabindia logoHersheys LogoGloria jeans


Grey is a neutral colour that represents intellect and wisdom. It is elegant, conservative and carries authority and so it goes well with business themes. Gray can also sometimes indicate an unhappy mood.

Swarowski, Apple and Mercedes Benz logos designed in grey signify style, class and superiority, and sophistication.

Swarovski LogoApple Logo greyMercedes Benz


Black symbolizes power, authority, elegance, exclusivity, mystery and formality. It is also associated with glamour and seductiveness. Black adds contrast to other colours.

The use of a black logo in the famous Italian fashion brand Gucci, and French cosmetic brands Yves St Laurant, L’Oreal and in Rolls Royce conveys elegance and exclusivity.


Puma Logo Rolls_Royce_logo


What are your thoughts on the use of colours in the logo of Life11Logo? 🙂 


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    By: Somali K Chakrabarti

    Hi there ! I am a management and leadership coach and a ‘çlinical blogger’. Well, that’s what my family & friends call me now ! Here, I tell stories of different brands, how people relate to the brands and the values, beliefs and emotions that they associate with the brands. Hope you enjoy reading my posts.

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10 thoughts on “The Role of Colours in Branding- PartII

  • Pingback: The Role of Colours in Branding -PartI | Life11

  • May 31, 2015 at 5:37 pm

    Another nice post ..! The logo of Life 11 looks cool, vibrant and youthful… 🙂 it goes very well with the articles you post here… 🙂

  • May 31, 2015 at 6:08 pm

    Equally good post like part one. Thanks for providing so much information regarding role of colours in branding and logos. Very interesting and I liked it

  • June 1, 2015 at 4:52 am

    You have given lot of information on each and every colour and what does it signify .
    You have explained clearly as to how the big brands have used colour to good effect.
    Thank you for your nice post .

    • June 2, 2015 at 6:37 am

      Yes true… these are things that we imbibe at a subconscious level, and having them with us helps us to be creative in application. Thanks a lot for stopping by Mridula. 🙂

  • July 31, 2015 at 6:07 pm

    I guess.., Grey and black cover all the expensive brands 🙂

    • August 1, 2015 at 2:48 am

      Yup thanks Deeshani. There is a cultural element too. Grey and black are for exclusivity so expensive brands ( particularly western ones) have grey/ black logo.


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