About the author

Somali K Chakrabarti

Hi there ! I am a management and leadership coach and a 'çlinical blogger'. Well, that's what my family & friends call me now ! Here, I tell stories of different brands, how people relate to the brands and the values, beliefs and emotions that they associate with the brands. Hope you enjoy reading my posts.

Readers Comments (19)

  1. Yash Birajdar May 29, 2015 @ 2:08 pm

    Hey Somali Ma’am,

    Because of such an awesome post I love to visit your blog frequently and I feel proud to do so. thank you so much for such an important information and characteristics of different colours.

    Simply best and awesome. thank you!!!!

    Reply
  2. Pranab chakraborti May 29, 2015 @ 2:33 pm

    Awesome post. Beautifully described the importance and use of colours in logos and brands.

    Reply
  3. Really interesting. It’s an innovative way of thinking, Somali 🙂 Loved this post… 🙂

    Reply
  4. Yes there is a science and an art behind the creation of a brand logo. Colors do symbolise and convey most of the story the brand or the product stands for …….I am at present trying to think through whether branding and promotion of industrial products give adequate mileage in terms of sales and revenue growth and how to monitor the same.

    Reply
  5. Yes, colour plays an important role in making decision. Different colours excite us differently. Ones favourite colour tells a lot about ones personality. All in all, a great post 🙂

    Reply
  6. bhudeb chakrabarti May 30, 2015 @ 4:56 am

    A very good blog which explains the role of colours behind logos of iconic brands .

    Reply
  7. Colours make the difference in positioning of brands that many words can’t.

    Reply
  8. Wow! The topic itself is very interesting .. Speaks volumes of your observant mind.
    Blue is also dominant in all water purifier ads like Kent etc

    Reply
  9. Quite interesting 😀

    Reply
  10. Great post…. I never knew the science behind colors and marketing techniques… very informative. 🙂

    Reply

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