Brand Story Kit Kat – Take a break

Back after a short summer break, resuming with the brand stories, the brand that comes to my mind is ‘Kit Kat’, the crispy wafer bar that never fails to remind you to take a break.

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KitKat_Logo

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Endorsed by Churchill’s government

 

Originally launched by Rowntree’s, a confectionery company based in York, in 1935 as Rowntree’s Chocolate Crisp, the four finger wafer was renamed as KitKat Chocolate Crisp in 1937, after a late 17th century literary group called Kit Kat club in London.  The club would meet up at a pie shop and took the name Kit Kat club, Kit Cat being a short version of the name of Christoppher Catling, the owner of the pie shop.

Endorsed by Winston Churchill’s wartime government as a cheap and healthy source of nourishment, Kitkat gained popularity in the UK. Kitkat became a part of Nestle family, after Nestle acquired Rowntree in 1988.

 

Crunchy break

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The light and convenient, crunchy chocolate bar has, since long, been associated with break time.

Kitkat Break

 

Have a break, have a Kit Kat

This classic tagline first appeared in a television commercial in 1957 and is used till date. A new slogan ‘Make the most of your break’ was introduced 2004, but ‘Have a break’ was so etched in the mind of people that it continues to be used till date.

 

From mass to premium.

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The one-stick, two-stick, four-stick, chunky bars are light to have, though I feel that Kit Kat in India tastes more like wafer with just a hint of chocolate. The newly launched KitKat Senses – a premium variant of the brand is supposed to be made of wafer coated with slow churned chocolate. The wafer coated with dark chocolate in the Dark variety tastes pretty good.

Hershey’s has a license to produce and sell Kit Kat in the USA. It is manufactured and sold in many other countries including UK, Germany, Canada, Australia, New Zealand, Turkey,  Japan, Malaysia, China, Thailand, India, Mexico, South Africa, Germany, Russia, Japan, , Malaysia, United Arab Emirates, and Brazil. 

If you happen to be in the Dubai Duty free, you can find their largest retail outlet, where around 1 tonne of Kit Kat is sold each day.

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And now, it’s time for a break….Have a Break, Have a Kit Kat!

 

Image source : Facebook page of Kitkat

 

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  • author's avatar

    By: Somali K Chakrabarti

    Hi there ! I am a management and leadership coach and a ‘çlinical blogger’. Well, that’s what my family & friends call me now ! Here, I tell stories of different brands, how people relate to the brands and the values, beliefs and emotions that they associate with the brands. Hope you enjoy reading my posts.

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