Today, my pick in the food brand series is Kitchens of India– a brand that specializes in bringing to life gourmet Indian dishes from across the country in the form of ready to eat packs.
Introduced in 2001 by ITC, Kitchens of India is one of ITC‘s major food brands.
Since it was established in 1910, ITC (originally Imperial Tobacco Company of India) has stood for quality products. Leveraging on its deep understanding of the Indian palate, and the expertise gained from the Hotels business especially from the gourmet cuisines of famous restaurants like the Dum Pukht, Bukhara and Dakshin, ITC brought to life age-old Indian dishes and recreated delightful dining experiences to be conveniently enjoyed at home.
So, if you are one of those busy bees with no time to cook an elaborate meal, and do not want to go to restaurant every day, yet you want to enjoy a tasty Indian meal, there’s a handy solution available. With Kitchens of India packages, you can taste gastronomic delights from the far-flung regions of India, ranging from the northwest frontier to the coastal regions of the south.
Whether you are a vegetarian or a non-vegetarian, you can enjoy exotic dishes such as Biryanis, Mughlai Paneer, Dal Bukhara, Murgh Methi, Chicken Darbari, and delicious Halwa. You can relish the ready to eat dishes, with Chutney or flavoured Conserves to add a little punch to your meal and you can savour the desserts. You can even add the ready to use Masala Mixes, curry pastes and cooking sauces, as ingredients in your cooking.
The unique recipes are recreated by ITC Master Chefs following the traditional methods of preparations. These are made with 100% natural ingredients and are free of any preservatives. Packaged in ‘keep fresh‘, good quality hard paper packs, the Kitchens of India meals come across as a quality food product.
The logo, with Kitchens of India inscribed on a wooden plank, with a stylized India map in black and golden borders in the corner of the plank, reinforces the Indianness of the brand. The light golden colour gives a royal feeling, and the high quality images of appetizing food appeal to the senses.
I have used these packages on numerous occasions whenever I would travel out of the city for work. I particularly enjoyed having these ready to dine packs during my long stays out of the country. A Hyderabadi Vegetable biryani, or a Nan bread with curry and Mango & cumin chutney made a detectable meal at times when I yearned for the taste of Indian food, but felt too lazy to step out for an Indian restaurant.
The recipes as well and the whole packaging stimulate the senses and live up to the tagline of the brand.
‘Á Feast For the senses’.
Image source : Twitter handle of @kitchensofindia
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