Kitchens of India – A feast for the senses

Today, my pick in the food brand series is Kitchens of India– a brand that specializes in bringing to life gourmet Indian dishes from across the country in the form of ready to eat packs.

Introduced in 2001 by ITC, Kitchens of India is one of ITC‘s major food brands.

kitchens-of-india-logo

 

.Gourmet cuisine at your convenience 

 

Since it was established in 1910, ITC (originally Imperial Tobacco Company of India) has stood for quality products. Leveraging on its deep understanding of the Indian palate, and the expertise gained from the Hotels business especially from the gourmet cuisines of famous restaurants like the Dum Pukht, Bukhara and Dakshin, ITC brought to life age-old Indian dishes and recreated delightful dining experiences to be conveniently enjoyed at home.

So, if you are one of those busy bees with no time to cook an elaborate meal, and do not want to go to restaurant every day, yet you want to enjoy a tasty Indian meal, there’s a handy solution available. With Kitchens of India packages, you can taste gastronomic delights from the far-flung regions of India, ranging from the northwest frontier to the coastal regions of the south.

Whether you are a vegetarian or a non-vegetarian, you can enjoy exotic dishes such as Biryanis, Mughlai Paneer, Dal Bukhara, Murgh Methi, Chicken Darbari, and delicious Halwa.  You can relish the ready to eat dishes, with Chutney or flavoured Conserves to add a little punch to your meal and you can savour the desserts. You can even add the ready to use Masala Mixes, curry pastes and cooking sauces, as ingredients in your cooking.

 

A feast for the senses 

 

The unique recipes are recreated by ITC Master Chefs following the traditional methods of preparations. These are made with 100% natural ingredients and are free of any preservatives. Packaged in ‘keep fresh‘, good quality hard paper packs, the Kitchens of India meals come across as a quality food product.

The logo, with Kitchens of India inscribed on a wooden plank, with a stylized India map in black and golden borders in the corner of the plank, reinforces the Indianness  of the brand. The light golden colour gives a royal feeling, and the high quality images of appetizing food appeal to the senses.

 

 

A must for my travel times

 

Punjabi Thali

A Sumptuous Punjabi Thali

I have used these packages on numerous occasions whenever I would travel out of the city for work. I particularly enjoyed having these ready to dine packs during my long stays out of the country. A Hyderabadi Vegetable biryani, or a Nan bread with curry and Mango & cumin chutney made a detectable meal at times when I yearned for the taste of Indian food, but felt too lazy to step out for an Indian restaurant.

 

The recipes as well and the whole packaging stimulate the senses and live up to the tagline of the brand.

Á Feast For the senses’.

 

Image source :  Twitter handle of @kitchensofindia

If you believe that any image used on this site infringes your copyright, please inform and it will be removed.

 

Hey! Say what you want to. Please Like, Share and/or drop in a Comment below!   🙂 

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    By: Somali K Chakrabarti

    Hi there ! I am a management and leadership coach and a ‘çlinical blogger’. Well, that’s what my family & friends call me now ! Here, I tell stories of different brands, how people relate to the brands and the values, beliefs and emotions that they associate with the brands. Hope you enjoy reading my posts.

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About the author

Somali K Chakrabarti

Hi there ! I am a management and leadership coach and a 'çlinical blogger'. Well, that's what my family & friends call me now ! Here, I tell stories of different brands, how people relate to the brands and the values, beliefs and emotions that they associate with the brands. Hope you enjoy reading my posts.

Readers Comments (15)

  1. Yes the innovation is in the packaging not so much in the food.. Convenience nevertheless

    Reply
    • The packaging adds to the convenience, makes it easy to carry. The taste is definitely better than other packaged stuff that I have tried. Chutneys are the best. 🙂 Thank you Rajat.

      Reply
  2. This Punjabi Thali is looking extremely fresh and delicious!!!!! Grabbing….through my eyes only now!!!! 🙂

    Reply
  3. Pranab chakraborti May 14, 2015 @ 7:23 pm

    Yes for a single person or those who are always on travel, it may be convenient for them. Items look delicious but is it cost wise okay.

    Reply
  4. bhudeb chakrabarti May 15, 2015 @ 4:38 am

    ‘Kitchens of India ‘ appears to be the right brand of Indians ,by Indians and for Indians .
    A nice post that appeals to senses .

    Reply
  5. The best I like about this brand is, they use no preservatives… 🙂 You’ve very nicely defined the brand…a delectable post… 🙂

    Reply
  6. i love these ready to eat packs. they manage to retain the taste. there is another brand in the market (or may be more) which has similar products. don’t remember the name.

    Reply
  7. do they really do not use any preservatives? then how do they manage to keep them safe?

    Reply

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