May 2015


The Role of Colours in Branding- PartII

Colour is like food for the spirit – plus its not addictive or fattening. ~ Isaac Mizrahi, Fashion designer In a discussion that ensued on my last post on The Role of Colours in Branding, it came forth that yellow attracts attention and red being a very energetic colour is difficult to handle for a long time. So, fast food restaurants consciously use a combination of red and yellow as a strategy to attract customers as well as to ensure that they make a quick exit, thus creating the space for others to come in. Taking off from the post, here I continue with the use of some other colours in branding.  

Travel and Culture

Sikkim – The Land of Kanchenjunga – Part 1

By Bhudeb Chakrabarti Sikkim, the enchanting Mountain State in the Eastern Himalayas, is blessed with an abundance of natural beauty. The land of the sacred Kanchenjunga borders Nepal, Tibet and Bhutan. Kanchenjunga Mountain, the third highest mountain in the world, is sacred to the people of Sikkim. There are five peaks towering the sky, known as the ’Five Treasures of Snow’. These icy peaks of Kanchenjunga along with the enormous ridges make a formidable sight.  

Brand Story
Brand Story

Brand Story of Britannia – Making Tea Time better

It is late afternoon. As I sip my tip while dipping the biscuit, I feel that tea without biscuits is just as incomplete as fritters without dips. Tea time snacking is a common habit in the Indian culture, with biscuits being the most widely used tea time snacks. My pick for today is Britannia, a household name for biscuits, bread, and cakes in India. .


When Problems are opportunities in disguise

By Somali K Chakrabarti Problems are only opportunities in work clothes! ~ Henry J. Kaiser. This comment from Kokila on my post ‘Being Unreasonable may lead to Innovation’ triggered the thought for this writeup. We often whine about the no of problems that surround us and the difficulties that we face in our day to day lives. But then there are those who persevere under trying circumstance and turn the constraints into opportunities. Here’s the story of Toyota, a business that emerged successfully out of severe constraints during its formative years, guided by people who sought new perspectives to look at problems and  worked around the constraints.

Brand Story
Brand Story
Brand Story
Brand Story

Brand Story: Nutella – Globalization in a jar

My brand for today is Nutella – the yummy hazelnut and cocoa spread with the taste of molten Ferrero Rocher, which is good to smear on bread or even better to have a spoonful, just like that! The word Nutella is a bilingual word – a combination of the English word “nut” with a Latin suffix “ella” meaning small. .

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