Colour is like food for the spirit – plus its not addictive or fattening. ~ Isaac Mizrahi, Fashion designer In a discussion that ensued on my last post on The Role of Colours in Branding, it came forth that yellow attracts attention and red being a very energetic colour is difficult to handle for a long time. So, fast food restaurants consciously use a combination of red and yellow as a strategy to attract customers as well as to ensure that they make a quick exit, thus creating the space for others to come in. Taking off from the post, here I continue with the use of some other colours in branding.
Why do two colors, put one next to the other, sing? Can one really explain this? No. Just as one can never learn how to paint. ~ Pablo Picasso Colours speak to us quicker than words, by immediately capturing our attention and eliciting emotional responses. Naturally, colours hold a key significance in branding. With the choice of colours in their logo, brands send out strong messages and establish an emotional connection with the consumers. Here is a list of colours and how brands use them in their logo:
By Bhudeb Chakrabarti Sikkim, the enchanting Mountain State in the Eastern Himalayas, is blessed with an abundance of natural beauty. The land of the sacred Kanchenjunga borders Nepal, Tibet and Bhutan. Kanchenjunga Mountain, the third highest mountain in the world, is sacred to the people of Sikkim. There are five peaks towering the sky, known as the ’Five Treasures of Snow’. These icy peaks of Kanchenjunga along with the enormous ridges make a formidable sight.
Back after a short summer break, resuming with the brand stories, the brand that comes to my mind is ‘Kit Kat’, the crispy wafer bar that never fails to remind you to take a break. . .
It is late afternoon. As I sip my tip while dipping the biscuit, I feel that tea without biscuits is just as incomplete as fritters without dips. Tea time snacking is a common habit in the Indian culture, with biscuits being the most widely used tea time snacks. My pick for today is Britannia, a household name for biscuits, bread, and cakes in India. .
By Somali K Chakrabarti Problems are only opportunities in work clothes! ~ Henry J. Kaiser. This comment from Kokila on my post ‘Being Unreasonable may lead to Innovation’ triggered the thought for this writeup. We often whine about the no of problems that surround us and the difficulties that we face in our day to day lives. But then there are those who persevere under trying circumstance and turn the constraints into opportunities. Here’s the story of Toyota, a business that emerged successfully out of severe constraints during its formative years, guided by people who sought new perspectives to look at problems and worked around the constraints.
Much like salt, pepper and pickles, jams and ketchups find a permanent place in most of our kitchen shelves or on the dining table. Talking about jams, the label on the jar mostly reads Kissan. So here goes the brand story of Kissan. .
As the weekend mood sets in, the brand that I chose for today is Maggi – ‘Fast to Cook Good to Eat’. Though we all know Maggi as the instant two minutes noodle, but do you know that this fun food, which delights most children, is a brand that carries more than a century old legacy? .
Today, my pick in the food brand series is Kitchens of India– a brand that specializes in bringing to life gourmet Indian dishes from across the country in the form of ready to eat packs. Introduced in 2001 by ITC, Kitchens of India is one of ITC‘s major food brands.
My brand for today is Nutella – the yummy hazelnut and cocoa spread with the taste of molten Ferrero Rocher, which is good to smear on bread or even better to have a spoonful, just like that! The word Nutella is a bilingual word – a combination of the English word “nut” with a Latin suffix “ella” meaning small. .