May 2015

Misc Gyan

The Role of Colours in Branding- PartII

Colour is like food for the spirit – plus its not addictive or fattening. ~ Isaac Mizrahi, Fashion designer In a discussion that ensued on my last post on The Role of Colours in Branding, it came forth that yellow attracts attention and red being a very energetic colour is difficult to handle for a long time. So, fast food restaurants consciously use a combination of red and yellow as a strategy to attract customers as well as to ensure that they make a quick exit, thus creating the space for others to come in. Taking off from the post, here I continue with the use of some other colours in branding.  

Brand Story
Brand Story

Brand Story of Britannia – Making Tea Time better

It is late afternoon. As I sip my tip while dipping the biscuit, I feel that tea without biscuits is just as incomplete as fritters without dips. Tea time snacking is a common habit in the Indian culture, with biscuits being the most widely used tea time snacks. My pick for today is Britannia, a household name for biscuits, bread, and cakes in India. .

Brand Story
Brand Story
Brand Story
Brand Story

Brand Story: Nutella – Globalization in a jar

My brand for today is Nutella – the yummy hazelnut and cocoa spread with the taste of molten Ferrero Rocher, which is good to smear on bread or even better to have a spoonful, just like that! The word Nutella is a bilingual word – a combination of the English word “nut” with a Latin suffix “ella” meaning small. .

Brand Story

Brand Story of Brooke Bond Taj Mahal Tea

My brand for today is Brooke Bond Taj Mahal tea, one of the country’s most loved indigenous brands. The tea brand popularized by the ‘Wah Taj‘ campaign was established in a tea taster’s chamber in Kolkata, in 1966, as a premium tea brand made from tea leaves of Upper Assam. . The first tea plantations in India were laid out on the misty banks of the Brahmaputra in the 1830s. With the rapid rise in popularity of the drink, the cultivation of tea started in places other than Assam such as Darjeeling, and soon tea became an integral part of Indian lifestyle.  .

Brand Story

Amul – Story of India’s beloved brand

My pick for today is Amul – the “Utterly Butterly Delicious” brand that has buttered my bread since ages. Since childhood, till date, I have always enjoyed reading the witty catchphrases on the billboards from which the polka dotted Amul girl with a puff pony on her head would state her stand on contemporary events.   The name “Amul”, derived from a Sanskrit word “Amoolya” meaning priceless, is also an acronym for Anand Milk Union Limited. The name suggested by a chemist in Anand, was registered in 1957, and went on to become one of the most recalled household names in India.

Customized Social Media Icons from Acurax Digital Marketing Agency
%d bloggers like this: