Walt Disney is my obvious choice for the letter W, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.
The name Walt Disney automatically conjures, in the mind, pictures of Mickey Mouse with a funny mischievous expression on his face and hands up in the air, playing pranks or embarking on an adventure with his girlfriend Minnie Mouse, pet dog Pluto, his friends Donald Duck, and Goofy.
Mickey Mouse popped out of my mind onto a drawing pad 20 years ago on a train ride from Manhattan to Hollywood at a time when business fortunes of my brother Roy and myself were at lowest ebb and disaster seemed right around the corner. —Walt Disney
In 1927, Walt Disney had created a character called Oswald the Lucky Rabbit, for Universal Pictures. Oswald was an instant hit; but the studio retained the rights to the character. After he discovered that he had lost the rights to Oswald the Lucky Rabbit, Walt Disney started from the scratch and created Mickey Mouse in 1928.
Mickey shot into popularity with Steamboat Willie, the first animation film to feature synchronized music and sound effects. The film premiered in New York on Nov. 18, 1928 and was an instant hit.
The lovable mouse became so hugely popular by end of the year that it prompted Walt to quickly start up a line of Mickey merchandise. Within two years the Mickey Mouse Club, a fan club for children, was up and running.
In 1932 a special Academy Award was given to Walt Disney for the creation of Mickey Mouse.
The unadulterated joys of childhood come true with Disney. From comic strips, to theme parks, to movies, to the Disney Channel shows, brand Disney taps into our childhood dreams and fantasies and turns them into magical experiences.
With an unflinching focus on creativity since its inception in California, in 1923, Disney makes innovative use of technology and data to deliver personalized vacation customer experiences.
Disney Infinity, is a platform for gamers, with which they can create stories and games starring Disney and Disney/Pixar characters. With MyMagic+, plans can be made online or via mobile to enjoy Walt Disney World attractions with little or no wait.
Along with the U.S, U.K. and Japan, China and Russia are now among the largest markets for Disney’s movies. The 3D animated Disney musical fantasy Frozen was a huge box office success in 2013.
The globally most admired brand for family entertainment, is tapping the next-generation media and platforms, and making innovative use of technology and personalization to take its customer experience to the next level.
I haven’t yet had the chance to shake hands with Mickey but I still enjoy watching Mickey on a Disney Channel show.
This lil mouse, with a grip on our imagination, teaches us this very important lesson in life:
“You must not let anyone define your limits because of where you come from. Your only limit is your soul.” – Ratatouille
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