Visa, the name that is imprinted on many of your credit cards is my choice for the letter V, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.
Visa, a simple memorable name that is pronounced the same in every language, has its roots dating back to 1958, when Bank of America, launched the first general purpose card, BankAmericard, in Fresno, California. In the 1970s, BankAmericard became an independent entity, and it took the name Visa.
Visa – secure and quick payment
Visa works with the vision:
To be the best way to pay and be paid, for everyone, everywhere.
Specializing in payments technology, Visa’s global network connects thousands of financial institutions with millions of merchants and cardholders every day. Financial institutions use Visa branded payment products to offer secure and quick credit, debit, prepaid and cash-access programs to their customers.
The foremost criteria for making a payment using a credit card is that it should be secure and quick. VisaNet was the world’s first truly electronic authorization, clearing and settlement system, which enabled transactions to be completed in seconds.
Message of Reassurance – wherever and whenever
With Visa cards, you can get instant cash access at over 1.9 million ATMs in more than 200 countries and territories the world over.
You can enjoy the convenience of anywhere, anytime banking plus tension-free shopping, bill payments, dinning out, booking tickets online and transfer transactions at ATMs, with your Visa Credit Card or Visa Debit Card.
You receive transaction alerts on your cell via Visa’s global processing network, VisaNet.
Since 1980s, Visa has been a worldwide sponsor of the Olympic Games and is the only card accepted at all Olympic venues. In 2010, Visa sponsored its first FIFA World Cup; during the 2014 Sochi Olympics Visa introduced a new identity; now Visa is gearing up for Rio 2016. Leveraging sports sponsorships, Visa reinforces its image of a trusted brand.
Innovating to break down barriers
To remain ahead of disrupters like PayPal and Google, Visa puts a high stress on innovation. Visa Checkout is a new service launched in 2014 to streamline approach to online and mobile payments.
With their Everywhere Initiative programme, Visa is breaking down barriers with breakthrough ideas. By giving seed fund of $30k each to three startups, Visa plans to support entrepreneurs in their venture and give them an opportunity to breakthrough in a big way with support of the VISA team, access to mentorship, consumer insights and data.
A brand trusted by consumers, and endorsed by businesses, Visa is among the Top 100 Global brands.
“Ordinary people can consistently do extraordinary things—if they have the freedom and motivation to do so,” said Visa founder Dee Hock.
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