Unilever – Crafting Brands for Life

Unilever, the multi-brand company, whose brands are a part of our everyday life, is my choice for the letter T, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.

One of the oldest multinational companies, Unilever was founded in 1929 by the merger of the Dutch margarine producer Margarine Unie and the British soap maker Lever Brothers.



Crafting “brands for life”


On any given day, two billion people use Unilever products to look good, feel good and get more out of life.

From food & beverages to home and personal care, Unilever brands are part of our everyday life that help us to cut down the time spent on household chores, improve nutrition and take care of ourselves and our home, and thus get more out of life.

With over 400 brands under its umbrella, Unilever focuses strongly  on 14 core brands, which are also the most popular and well-loved brands.

Lipton tea, Walls, Ben & Jerry’s, Knorr soup are amongst some of the leading Unilever food brands;  

Axe, Dove, Lux, Lifebuoy, Closeup, Vaseline, Ponds, Sunsilk, Trsemme are the popular brands for personal care;

Surf, Sunlight and Domestos are the leading Unilever brands for home care.

Unilever products are available in around 190 countries.



Putting People First

Niall FitzGerald, Unilever

Sustainability is here to stay or we may not be. – Niall Fitzgerald, Unilever CEO (1996-2004)


Unilever’s high focus on sustainability and unique approach of putting people first increases its outreach as well as its positive social impact.

Lifebuoy’s handwashing campaign, since it was launched five years ago, reportedly already has helped reduce the deaths of children from diarrhoea by half.

Unilever launched its transformational philosophy in India through its Indian subsidiary Hindustan Unilever, by organizing a promotion tied to the festival of Kumbh Mela in Allahabad.  During the Khumb Mela, when millions of pilgrims gather to take a holy dip in the River Ganga, the need for hygiene comes to the fore.

Stamping the message, “Did you wash your hands with Lifebuoy?”, in Hindi, on more than two million roti served in the restaurants, Unilever created a perfect pitch for its Lifebuoy soap brand.


With subsidiaries in almost 100 countries in every continent except Antarctica and research laboratories in: UK, Netherlands, United States, India and China, Unilever leverages its global reach to inspire people to take small, everyday actions that can help make a big difference to the world.


In the words of Paul Polman, CEO, Unilever:

The private sector is moving towards sustainability. The majority of CEOs already know that their companies cannot advance in a world affected by climate change. Paul Polman


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  • author's avatar

    By: Somali K Chakrabarti

    Hi there ! I am a management and leadership coach and a ‘çlinical blogger’. Well, that’s what my family & friends call me now ! Here, I tell stories of different brands, how people relate to the brands and the values, beliefs and emotions that they associate with the brands. Hope you enjoy reading my posts.

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join me on this journey to know the stories of some great brands.

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About the author

Somali K Chakrabarti

Hi there ! I am a management and leadership coach and a 'çlinical blogger'. Well, that's what my family & friends call me now ! Here, I tell stories of different brands, how people relate to the brands and the values, beliefs and emotions that they associate with the brands. Hope you enjoy reading my posts.

Readers Comments (15)

  1. People first- this concept can only create sustainable companies

  2. It’s great to see companies being responsible and making a positive difference in people’s lives; not just focused on their own gain. Do you have a writing update?

    • I believe sustainability is the way to go for businesses. Every business is focused on gains as they should be, but while doing so if add value to all stakeholders and the society in general, it is commendable. What exactly is a writing update? This is not a sponsored post , if that is what it means.
      Thank you so much for visiting my blog. Your blog Making Life an Art looks pretty interesting. I will read more of it. Pls do visit again.

  3. Learnt a lot about Unilever from this post… thanks Somali… 🙂

  4. Love the way these big corporations want you to think they’re taking care of you when in reality it’s all about taking your money.

    • Thanks for stopping by Kate. The point I am trying to drive here is that the perception of a brand depends not only on the products but more on the intangibles ( i.e. values or emotions) associated with the brand. Having said that I would like to add that while its true they take your money, but for a business to sustain a positive image over a long time they have to do something positive for you.

  5. Interesting choice of topic for the A-Z Challenge. I like it!

    Sean at His and Her Hobbies

  6. bhudeb chakrabarti April 26, 2015 @ 3:12 am

    A good selection of a brand part of everyday life .A lively post .

  7. Unilever and its subsidiaries world wide touch millions of lives.it touches the lives of people who survive on basics to people who roll in luxury.

  8. This is yet another strategy of the corporation to be a localised global with strong grip of the market.


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