Kellogg’s – Advocating the power of breakfast

Kellogg’s, is my choice of brand today, for #AtoZChallenge, for the theme ‘Brands that people identify with’.

Founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg, Kellogg’s produced and marketed the hugely successful Kellogg’s Toasted Corn Flakes and was renamed the Kellogg Company in 1922.

Kellogg’s soon became a household name and a trusted mark.

Kellogg's Logo

Breakfast with Kellogg’s


Breakfast is the most important meal of the day. Beginning your day with a wholesome, nutritious breakfast boosts your energy levels, increases concentration, and at the same time promotes weight maintenance and weight loss by improving your metabolism.

For many working people, who do not have the time to prepare an elaborate breakfast before rushing for work, Kellogg’s is a nutritious, good to eat, convenient and hassle-free choice.

The name that is synonymous with cornflakes and krispies stands out among many many other brands of cornflakes or oatmeals.  Krispies, Fruit loops, Frosted flakes, are a favourite among children.

 Nutrition continues to be the core of Kellogg’s business.

Corn Flakes Package 1906
First Kellogg’s package in 1906 | Image credit : wikipedia


Advocating good breakfast habits across the globe


Britain has the worst breakfast habits in Europe – over 11 million people miss out on breakfast almost a third of the time, compared to the Spanish who eat breakfast on 93% of mornings.   – Kellogg’s factsheet

Spreading awareness about healthy breakfast habits, Kellogg’s aspires to be the leading corporate advocate for breakfast.

The availability of Kelloggs is changing the breakfast pattern in India. For health conscious users, particularly white collared workers living in cities and leading a sedentary lifestyle, ready-to-eat cereals are emerging as a healthy and quick breakfast alternative to the traditional Indian breakfast of paranthas, poha or idli.


What about the claims?  


In the last couple of years, some of the claims were found to be unsubstantiated and misleading by the Federal Trade Commisson in the US. The “Kellogg’s” Special K advertisement was banned in UK in 2012, due to its misleading information about calorific value and weight loss.

Confronting these challenges Kellogg’s continues to advocate the power of breakfast in full gusto. The company has invested heavily to spur innovation and has nurtured its image as a socially responsible company.

Kellogg’s has started initiatives such as Breakfasts For Better Days to support global hunger relief, by providing 1 billion servings of cereal and snacks to children and families in need around the world by the end of 2016.

With products are manufactured in 18 countries and marketed in over 180 countries, Kellogg’s finds its position on the Interbrand List of Best Global Brands.


Hope you are not the one to miss out on your breakfast. Are you?


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  • author's avatar

    By: Somali K Chakrabarti

    Hi there ! I am a management and leadership coach and a ‘çlinical blogger’. Well, that’s what my family & friends call me now ! Here, I tell stories of different brands, how people relate to the brands and the values, beliefs and emotions that they associate with the brands. Hope you enjoy reading my posts.

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18 thoughts on “Kellogg’s – Advocating the power of breakfast

  • April 13, 2015 at 12:34 pm

    My husband loved Kellogg’s Frosted Flakes. I love breakfast and I eat a heavy breakfast. I can’t imagine skipping it.

    • April 13, 2015 at 1:36 pm

      That’s like a good girl 🙂 I like the fruit loops too, as well as the flakes with dried apple and other fruits,

    • April 13, 2015 at 1:38 pm

      Saru, Instead of moving Scribble and Scrawl to a self hosted platform, I started this new blog Life11 , while joining the A to Z Challenge. So brave of me 😉

  • April 13, 2015 at 7:12 pm

    I love the Kellogg story! Not only did help launch a fantastic cereal but was a pioneer in massage therapy.

    • April 14, 2015 at 2:26 am

      Excellent point about massage therapy. Healthy living is what the brand projects. Thanks for adding this on.

    • April 14, 2015 at 5:56 pm

      So even if you don’t eat, you have a visual connection with the brand through the boxes in your pantry. 🙂

  • April 14, 2015 at 1:33 am

    Kellogg focusses on expanding the breakfast industry and in the process benefits for itself, as other players are in the unorganised sector

    • April 14, 2015 at 2:30 am

      Good morning Rajat…yes in India this is an unorganised sector. So good scope for Kellogg’s.

  • April 14, 2015 at 4:55 am

    I have been very fond of Kellogg’s cornflakes during my Police Training days. I will love to
    go for it even now . Your very useful post will create much awareness for good healthy habits .

    • April 14, 2015 at 8:29 am

      Quick to serve, good to eat

  • Pingback: Global brands that we identify with – Part 4 – Scribble and Scrawl

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