Kellogg’s, is my choice of brand today, for #AtoZChallenge, for the theme ‘Brands that people identify with’.
Founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg, Kellogg’s produced and marketed the hugely successful Kellogg’s Toasted Corn Flakes and was renamed the Kellogg Company in 1922.
Kellogg’s soon became a household name and a trusted mark.
Breakfast is the most important meal of the day. Beginning your day with a wholesome, nutritious breakfast boosts your energy levels, increases concentration, and at the same time promotes weight maintenance and weight loss by improving your metabolism.
For many working people, who do not have the time to prepare an elaborate breakfast before rushing for work, Kellogg’s is a nutritious, good to eat, convenient and hassle-free choice.
The name that is synonymous with cornflakes and krispies stands out among many many other brands of cornflakes or oatmeals. Krispies, Fruit loops, Frosted flakes, are a favourite among children.
Nutrition continues to be the core of Kellogg’s business.
Britain has the worst breakfast habits in Europe – over 11 million people miss out on breakfast almost a third of the time, compared to the Spanish who eat breakfast on 93% of mornings. – Kellogg’s factsheet
Spreading awareness about healthy breakfast habits, Kellogg’s aspires to be the leading corporate advocate for breakfast.
The availability of Kelloggs is changing the breakfast pattern in India. For health conscious users, particularly white collared workers living in cities and leading a sedentary lifestyle, ready-to-eat cereals are emerging as a healthy and quick breakfast alternative to the traditional Indian breakfast of paranthas, poha or idli.
In the last couple of years, some of the claims were found to be unsubstantiated and misleading by the Federal Trade Commisson in the US. The “Kellogg’s” Special K advertisement was banned in UK in 2012, due to its misleading information about calorific value and weight loss.
Confronting these challenges Kellogg’s continues to advocate the power of breakfast in full gusto. The company has invested heavily to spur innovation and has nurtured its image as a socially responsible company.
Kellogg’s has started initiatives such as Breakfasts For Better Days to support global hunger relief, by providing 1 billion servings of cereal and snacks to children and families in need around the world by the end of 2016.
With products are manufactured in 18 countries and marketed in over 180 countries, Kellogg’s finds its position on the Interbrand List of Best Global Brands.
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