J being the alphabet for today, my choice of brand is Johnson & Johnson, for #AtoZChallenge, for the theme ‘Brands that people identify with’.
In 1886, the same year in which Coca Cola was founded, three Johnson brothers, Robert Wood, James Wood and Edward Mead, living in New Jersey, produced a line of ready-to-use surgical dressings.
These were to be the first product of J&J, which after more than a century on, continues to make everything from baby products to personal hygiene products, to disposable contact lenses for consumers, to medical devices and pharmaceutical products.
Anybody with a child will easily recall the sweet smelling Johnsons Baby powder, lotion, soap, oil and soft brush in their house when their baby was small.
The happy smiling faces of the Johnson babies have made the most lovable advertisements since ages, evoking emotions of tender affection and care. The first baby to appear on a Johnson & Johnson baby powder label was its founder Robert Wood Johnson’s granddaughter Mary Lea Johnson Richards.
Inheriting the legacy of a family company, J&J is quintessentially a family brand that is synonymous with baby products and trusted by moms all over the world.
Other J&J products such as Bandaid, Benadryl, Clean and Care facewash and Stayfree are to be commonly found in most houses.
In spite of a number of product recalls, litigation and intense competition over the years, J&J has been able to preserve the sense of trust and care that consumers associate with the brand.
A strong focus on innovation helps J&J to come up with relevant products that are responsive to market changes. The CSR initiatives such as Safe Kids Worldwide and the UN’s Millennium Development Goals go well with the brand image.
Putting the care of others first is the core value of Johnsons and Johnsons.
With a revenue of $74 billion in 2014, Johnson &Johnson is among the world’s largest healthcare companies, with more than 250 companies located in 60 countries around the world.
Yet, it continues to be seen as a caring and friendly brand.
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