Honda is my choice for the brand with the alphabet H for today’s #AToZChallenge, for the theme ‘Brands that people identify with‘.
One of the most well recognized automobile brands in the world, Honda Motor was established in Sept 24, 1948, by Soichiro Honda, in Itaya-cho, Hamamatsu, Japan.
Honda’s Global Appeal
Honda Motor is the world’s largest motorcycle manufacturer and the world’s largest maker of internal combustion engines.
The company’s founder Soichiro Honda had asserted, right from the beginning that the company must strive to maintain international quality standards, to appeal to the customers worldwide, given that there were limited growth opportunities in Japan post World War II.
Sharing his dream, of success in Grand Prix motorcycle racing, Soichiro Honda said,
“Since I was a small child, one of my dreams has been to compete in motor racing all over the world with a machine built by myself. …“
Honda Motors began selling motorcycles in the U.S. in 1959, and in Germany in 1961. Instead of relying on independent distributors, as other foreign auto companies did, Honda Motors created its own subsidiary in each country.
Believing in the philosophy of localized production for Global markets, Honda became the first Japanese company to set up a production facility in Europe, in the early 1960s. It set up a production base in Thailand. In the late 70s, Honda started producing motorcycles in the US, and in 1982, Honda became the first non-domestic automaker to build cars in the US.
Since 1964, Honda Motors participated a number of times in Formula One, as an entrant, constructor and engine supplier.
Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986.
Honda – Harnessing the Power of Dreams
The brand slogan for Honda is “The Power of Dreams”.
With its reputation for creating and improving winning models like City, Civic, Accord, CR-V, Honda, strives to give the perfect driving experience. Known for its quality and reliability, Honda is also seen as an environmental automobile, a comfortable, fun-to-drive car and a Best Value brand.
Honda’s competence in design and development of engines, and its capability to build cars of high quality at relatively low cost gives it a distinctive advantage.
Combining engineering, design, and manufacturing functions, in each of its large production facilities, Honda designs and produce vehicles, locally tailoring regional products based on local conditions and consumer behaviour.
Quality Issues of late
Lately Honda has been grappling with a series of safety issues and development delays. In 2014, Honda called back 5.4 million vehicles in the U.S. to replace airbags.
Now, in 2015, Honda returns to Formula 1, as an engine supplier for the British Formula One team McLaren. Fernando Alonso will most likely contest the 2015 FIA Formula 1 World Championship driving the McLaren Honda.
Do you think with Formula 1, will work well for the brand image of Honda?
Ending this post with a quote by Soichiro Honda
One must keep chasing one’s dream.
- Honda, Grappling With Quality Problems, Will Replace Its President, NY Times
- Honda Motorcycle History, Motorcycle.com
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