H for Honda | A To Z Challenge

Honda is my choice for the brand with the alphabet H for today’s #AToZChallenge, for the theme ‘Brands that people identify with‘.

One of the most well recognized automobile brands in the world, Honda Motor was established in Sept 24, 1948, by Soichiro Honda, in Itaya-cho, Hamamatsu, Japan.

Honda Logo



Honda’s Global Appeal  


Honda Motor is the world’s largest motorcycle manufacturer and the world’s largest maker of internal combustion engines.

The company’s founder Soichiro Honda had asserted, right from the beginning that the company must strive to maintain international quality standards, to appeal to the customers worldwide, given that there were limited growth opportunities in Japan post World War II.

Sharing his dream, of success in Grand Prix motorcycle racing, Soichiro Honda said,

Since I was a small child, one of my dreams has been to compete in motor racing all over the world with a machine built by myself. …

Honda quote


Honda Motors began selling motorcycles in the U.S. in 1959, and in Germany in 1961. Instead of relying on independent distributors, as other foreign auto companies did, Honda Motors created its own subsidiary in each country.

Believing in the philosophy of localized production for Global markets, Honda became the first Japanese company to set up a production facility in Europe, in the early 1960s. It set up a production base in Thailand. In the late 70s, Honda started producing motorcycles in the US, and in 1982, Honda became the first non-domestic automaker to build cars in the US.

Since 1964, Honda Motors participated a number of times in Formula One, as an entrant, constructor and engine supplier.

Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986.



Honda – Harnessing the Power of Dreams 


The brand slogan for Honda is “The Power of Dreams”.

With its reputation for creating and improving winning models like City, Civic, Accord, CR-V, Honda, strives to give the perfect driving experience. Known for its quality and reliability, Honda is also seen as an environmental automobile, a comfortable, fun-to-drive car and a Best Value brand.

Honda’s competence in design and development of engines, and its capability to build cars of high quality at relatively low cost gives it a distinctive advantage.

Combining engineering, design, and manufacturing functions, in each of its large production facilities, Honda designs and produce vehicles, locally tailoring regional products based on local conditions and consumer behaviour.


Quality Issues of late


Lately Honda has been grappling with a series of safety issues and development delays. In 2014, Honda called back 5.4 million vehicles in the U.S. to replace airbags.


Now, in 2015, Honda returns to Formula 1, as an engine supplier for the British Formula One team McLaren. Fernando Alonso will most likely contest the 2015 FIA Formula 1 World Championship driving the McLaren Honda.

Do you think with Formula 1, will work well for the brand image of Honda?


Ending this post with a quote by Soichiro Honda

One must keep chasing one’s dream.



  1. Honda.com
  2. Honda, Grappling With Quality Problems, Will Replace Its President, NY Times
  3. Honda Motorcycle History, Motorcycle.com


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  • author's avatar

    By: Somali K Chakrabarti

    Hi there ! I am a management and leadership coach and a ‘çlinical blogger’. Well, that’s what my family & friends call me now ! Here, I tell stories of different brands, how people relate to the brands and the values, beliefs and emotions that they associate with the brands. Hope you enjoy reading my posts.

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About the author

Somali K Chakrabarti

Hi there ! I am a management and leadership coach and a 'çlinical blogger'. Well, that's what my family & friends call me now ! Here, I tell stories of different brands, how people relate to the brands and the values, beliefs and emotions that they associate with the brands. Hope you enjoy reading my posts.

Readers Comments (15)

  1. The name Honda once was synonymous to motorcycles….

    • True ..what’s interesting is that they started at a time when Japan was recovering from the effects of the war, and created a world class motorcycle to appeal to a users across the global.

  2. My father is a Honda mechanic, and for many years all my cars were Hondas. They can be workhorses of cars, going and going and going with very little maintenance.

  3. bhudeb chakrabarti April 10, 2015 @ 3:26 am

    An enchanting post on the Brand we all love .

  4. For success in f1 safety and robustness is key

    • Earlier engines ”Powered by Honda” had captured the imagination of people in the F1. Let’s see if it can revive its magic.

  5. A different theme indeed! I am fascinated by branding and marketing strategies even though I am not into this career. Personally I don’t identify much with Honda but this is a great post. I have read a very interesting book called ‘We are like that only” by Rama Bijapurkar.

    • Thanks Archana. Happy that you liked the post. Yoou are right. Rama Bijapurkar’s book has interesting insights on the consumption patterns in India.

  6. Pranab chakraborti April 10, 2015 @ 5:21 pm

    I enjoyed the post. As for F1 let us wait and see. Good information

  7. Great article about a superbrand. Honda is synonymous with quality and comfort. One of the best cars at an affordable price. Association with F1 is associating with the future. The technologies are perfected in the F1 track and then passed down to the commercial vehicles. Engines of the future are designed for F1.

  8. I love my Honda Fit (2nd one we’ve owned), but of late, haven’t been happy with the quality of recall and repair from them. A defective part cost me $2,000 because Honda refused to own up and recall it, despite their own dealership admitting it was a defective part and Honda’s fault. As such, I’ll be hopping to Toyota with my next car purchase.
    I, too, remember when they were thought highly of in regards to motorcycles. They were up there with Kawasaki and Suzuki. I don’t know enough about F1 to comment on that. Interesting to see what engine makers in general are doing with the future of cars.
    –Raven Oak (bestselling author & participant in the #AtoZChallenge. You can find me at ravenoak.net)

    • Thank you for stopping by Raven, I agree that the service levels that we get go a long way in making or breaking our impression about a car. I will soon be there at your site.


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