G for Google | A To Z Challenge

Google is my choice for the brand with the alphabet G for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Easy to guess, again.

Founded in 1998, by Larry Page and Sergey Bin, Google is one of the most innovative companies in the world.



Google has shaped our internet experience 


So heavily do we rely on Google for searching anything on the net, that we often use the term ‘Google it’ in place of search it. The first email service to offer entire gigabyte of storage, Gmail, is the world’s largest email service, with 500 million active users.

Google chrome is the most popular web browser. We all know how important it is for the websites to rank high on Google, and the need for search engine optimization.

Google Maps and Google Earth, help us to virtually track down any destination, besides finding travel routes and times.

Most smartphones run on Google’s Android operating system.


Google it


Innovation at Google


Google’s core competency lies in creating sophisticated internet search algorithms.

In the mid-nineties when internet had emerged as a powerful information resource, the rapidly growing number of web pages, made it increasingly difficult for people to find the information they were looking for. To address the need for better search results Google developed the PageRank search algorithm in 1995. It returned better results than any other search engine at the time.

Google has, since then, invested thousands of person-years into developing their search algorithms that make it possible for users to implement a search of trillions of websites in 0.2 seconds and to get the right answer every time they search.

Competitors such as Microsoft or Yahoo have not been able to imitate Google’s search capability.

After Google started selling advertising space in conjunction with key words, the advertising revenue fuelled Google’s expansion, and it proceeded to develop other winning applications.



What’s next for Google? 


The market capitalization of Google now matches that of Exxon Mobil.

However Google has its own set of challenges. The company withdrew Google Glass from the market in Jan 2015. It may face antitrust charges in Europe. Besides, Facebook is emerging as a rival to Google’s dominance in online advertising.

Let’s see what Google surprises us next with.

May be self-driving cars, Google fiber, Google Now, or electronics.


We have to wait and watch.




  1. EU Lays Groundwork for Antitrust Charges Against Google, WSJ
  2. Why Innovate: The Link Between Strategy and Innovation‘. InnovationManagement.se
  3. Facebook is starting to rival Google’s online ad dominance, Quartz


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  • author's avatar

    By: Somali K Chakrabarti

    Hi there ! I am a management and leadership coach and a ‘çlinical blogger’. Well, that’s what my family & friends call me now ! Here, I tell stories of different brands, how people relate to the brands and the values, beliefs and emotions that they associate with the brands. Hope you enjoy reading my posts.

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About the author

Somali K Chakrabarti

Hi there ! I am a management and leadership coach and a 'çlinical blogger'. Well, that's what my family & friends call me now ! Here, I tell stories of different brands, how people relate to the brands and the values, beliefs and emotions that they associate with the brands. Hope you enjoy reading my posts.

Readers Comments (20)

  1. bhudeb chakrabarti April 8, 2015 @ 1:51 pm

    A wonderful post on Google one of the most innovative and competent companies in the world and the global brand that the people instantly identify with .

  2. Gets info on finger tips- best form of crowd sourcing.

  3. Great select for G ! Yes its one of the most easily recognisable and the biggest brand from ‘G’
    Goes perfect with your theme Somali.. Thanks for the wonderful comment at my place 🙂

  4. historysleuth1 April 8, 2015 @ 7:47 pm

    What a clever theme! Google was a good choice. I mentioned in one of my posts how much easier Google patent is to use in place of the govt site. I’m a Google fan for sure.

    • Thanks for stopping by historysleuth. Sorry I somehow missed your comment earlier. Are you also participating in the challenge? What’s your blog url?

  5. Cool post! I’m glad I stopped by today. Google is literally changing the world we live in for the better.

    Stephen Tremp
    an A-Z Cohost
    @StephenTremp on Twitter

    • Thank you so much for stopping by Stephen. I must say reading about A-Z challenge prompted me to pick up this theme and kick-start my new blog. Thanks for co-hosting this wonderful challenge.

  6. I use Google docs extensively in the classroom: such great collaboration tools!

    • I agree Samantha. Thank you for mentioning Google docs here. It is such an useful and effective tool for collaboration, considering that the docs can be accessed from anywhere on the net.

  7. Indeed a perfect choice Somali!!
    The Google docs and plus are getting very popular in schools now and the teachers use it quite well to put documents and homework and and makes it easy for children to work on it a post it back. However, it takes the fun out of conventional way of teaching in our good old days…..

    • Omg! You found the conventional teaching good? Kids these days are very happy with these Google docs. If you are on Google plus, I will be happy to connect with you there as well 🙂

  8. Thanks. My son got me on to Google+ yesterday. Trying to keep pace with the technology

  9. Pranab chakraborti April 10, 2015 @ 6:26 pm

    Google is indeed the best in the business. Thanks for parting with such valuable information.

  10. Loved reading about Google


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