Google is my choice for the brand with the alphabet G for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Easy to guess, again.
Founded in 1998, by Larry Page and Sergey Bin, Google is one of the most innovative companies in the world.
Google has shaped our internet experience
So heavily do we rely on Google for searching anything on the net, that we often use the term ‘Google it’ in place of search it. The first email service to offer entire gigabyte of storage, Gmail, is the world’s largest email service, with 500 million active users.
Google chrome is the most popular web browser. We all know how important it is for the websites to rank high on Google, and the need for search engine optimization.
Google Maps and Google Earth, help us to virtually track down any destination, besides finding travel routes and times.
Most smartphones run on Google’s Android operating system.
Innovation at Google
Google’s core competency lies in creating sophisticated internet search algorithms.
In the mid-nineties when internet had emerged as a powerful information resource, the rapidly growing number of web pages, made it increasingly difficult for people to find the information they were looking for. To address the need for better search results Google developed the PageRank search algorithm in 1995. It returned better results than any other search engine at the time.
Google has, since then, invested thousands of person-years into developing their search algorithms that make it possible for users to implement a search of trillions of websites in 0.2 seconds and to get the right answer every time they search.
Competitors such as Microsoft or Yahoo have not been able to imitate Google’s search capability.
After Google started selling advertising space in conjunction with key words, the advertising revenue fuelled Google’s expansion, and it proceeded to develop other winning applications.
What’s next for Google?
The market capitalization of Google now matches that of Exxon Mobil.
However Google has its own set of challenges. The company withdrew Google Glass from the market in Jan 2015. It may face antitrust charges in Europe. Besides, Facebook is emerging as a rival to Google’s dominance in online advertising.
Let’s see what Google surprises us next with.
May be self-driving cars, Google fiber, Google Now, or electronics.
We have to wait and watch.
- EU Lays Groundwork for Antitrust Charges Against Google, WSJ
- Why Innovate: The Link Between Strategy and Innovation‘. InnovationManagement.se
- Facebook is starting to rival Google’s online ad dominance, Quartz
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