F for Facebook | A to Z Challenge

Facebook is my choice for F, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Obvious, isn’t it?

Launched in 2004, by Mark Zuckerberg with his college fellows, the website, initially meant for use by Harvard students, was later expanded to students at other universities and high schools, and then to the employees of companies, including Apple Inc. and Microsoft.

Starting from September, 2006, Facebook was opened to everyone at least 13 years old with a valid email address.



Facebook – Defining digital social Networking


Facebook’s core competency lies in understanding social networks; why and how people connect with their friends and relatives.

Built on the basic premise of human psychology that people are always interested in knowing what others are doing, Facebook found a quick acceptance among the student community, displacing Orkut as the top social network, mainly owing to its increased privacy settings.

Rolling out features in a phased manner, Facebook ensured that users who were already comfortable with the interface, saw the new features as added utility, not as an overload.


Facebook use

Image credit: dailymail.co.uk


How sustainable is Facebook’s strategy?


The underlying assumption behind Facebook’s business strategy is that people would like to keep growing their friend circle and keep sharing updates with the ever growing friend circle.

While young networkers are more eager to add more friends, mature adults interact somewhat differently in real life.

Whereas everybody needs to have connections and social acquaintances, we don’t connect equally with all, and may not be comfortable sharing similar information with everybody. Practically it is tedious to change privacy settings for individual updates or pictures.


My Facebook Usage


Personally I am not comfortable sharing personal updates frequently on Facebook.

I prefer to segregate my personal Facebook profile from my blog page on Facebook. I am more comfortable adding professional contacts to my Linked In accounts and other acquaintances to Twitter and lately to google+ profile than on Facebook.

A messaging service is a better option for having more meaningful conversations, with someone I know well.

Checking the Facebook account several times a day, in my opinion, can be both addictive and unproductive. 



With more than 1 billion users, Facebook is the world’s largest social network.

Facebook demonstrates its eagerness to retain and augment its position with acquisitions such as Instagram in 2012, Oculus and Whatsapp in 2014.

With initiatives such as Internet.org, for providing affordable access to basic internet services to every person in the world, Facebook is positioning itself as a socially responsible organization.

How often do you use Facebook?



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  • author's avatar

    By: Somali K Chakrabarti

    Hi there ! I am a management and leadership coach and a ‘çlinical blogger’. Well, that’s what my family & friends call me now ! Here, I tell stories of different brands, how people relate to the brands and the values, beliefs and emotions that they associate with the brands. Hope you enjoy reading my posts.

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join me on this journey to know the stories of some great brands.

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About the author

Somali K Chakrabarti

Hi there ! I am a management and leadership coach and a 'çlinical blogger'. Well, that's what my family & friends call me now ! Here, I tell stories of different brands, how people relate to the brands and the values, beliefs and emotions that they associate with the brands. Hope you enjoy reading my posts.

Readers Comments (12)

  1. bhudeb chakrabarti April 7, 2015 @ 11:36 am

    A very well written post on the digital social networking site and the global brand with which the people instantly identify with. Congrats .

  2. Hello fellow A2Z blogger! Take a look at mine here: http://www.borntobeatourist.co.uk – it’s on a Costa Rica theme!

    I’m probably in the habit of updating my Facebook status once a fortnight or less, but I post other things I find in the news or blogs if I think people would like to see them…

    • Thanks for stopping by. I had a look at your blog. Liked reading about Costa Rica.
      Btw updating Facebook once a fortnight might be less frequent than average std, which, for me, is a pretty cool.

  3. Thanks subscribed this at last

  4. Facebook is ubiquitous, isn’t it. I, too, have mixed feelings about living my life so publicly, but I do like getting life updates from people I don’t really get to see anymore.

    • Yes of course getting updates once in a week is always a welcome thing, however when people post mundane updates about what they did, say five times day, it becomes a bit too much to digest. 🙂 Thanks for stopping by Samantha.

  5. Facebook is really addictive… 🙁

  6. Key to facebook’s success is innovation to keep the people hooked onto it. Waiting for the office version which will give LinkedIn run for its money. Lot of corporates are now using Facebook to spread their credentials and makes it easier to put updates compared to their own websites.

    • You are absolutely right Nitish. The key to FB’s success lies in keeping people hooked onto it..and they have to be innovative in their approach. Now whether people do something productive or waste time on FB is entirely upto them. Thanks for stopping by. Mind keying in your email id and subscribing to this blog?

    • If FB plans for an office version , how will they differentiate from Linked In? LI is well established for the professional segment. Btw you make also like reading this post on Digital India http://wp.me/p3RQLD-1wT


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