Facebook is my choice for F, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Obvious, isn’t it?
Launched in 2004, by Mark Zuckerberg with his college fellows, the website, initially meant for use by Harvard students, was later expanded to students at other universities and high schools, and then to the employees of companies, including Apple Inc. and Microsoft.
Starting from September, 2006, Facebook was opened to everyone at least 13 years old with a valid email address.
Facebook – Defining digital social Networking
Facebook’s core competency lies in understanding social networks; why and how people connect with their friends and relatives.
Built on the basic premise of human psychology that people are always interested in knowing what others are doing, Facebook found a quick acceptance among the student community, displacing Orkut as the top social network, mainly owing to its increased privacy settings.
Rolling out features in a phased manner, Facebook ensured that users who were already comfortable with the interface, saw the new features as added utility, not as an overload.
How sustainable is Facebook’s strategy?
The underlying assumption behind Facebook’s business strategy is that people would like to keep growing their friend circle and keep sharing updates with the ever growing friend circle.
While young networkers are more eager to add more friends, mature adults interact somewhat differently in real life.
Whereas everybody needs to have connections and social acquaintances, we don’t connect equally with all, and may not be comfortable sharing similar information with everybody. Practically it is tedious to change privacy settings for individual updates or pictures.
My Facebook Usage
Personally I am not comfortable sharing personal updates frequently on Facebook.
I prefer to segregate my personal Facebook profile from my blog page on Facebook. I am more comfortable adding professional contacts to my Linked In accounts and other acquaintances to Twitter and lately to google+ profile than on Facebook.
A messaging service is a better option for having more meaningful conversations, with someone I know well.
Checking the Facebook account several times a day, in my opinion, can be both addictive and unproductive.
With more than 1 billion users, Facebook is the world’s largest social network.
Facebook demonstrates its eagerness to retain and augment its position with acquisitions such as Instagram in 2012, Oculus and Whatsapp in 2014.
With initiatives such as Internet.org, for providing affordable access to basic internet services to every person in the world, Facebook is positioning itself as a socially responsible organization.
How often do you use Facebook?
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