eBay is the brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.
The world’s largest online marketplace, where people sell and buy just about anything from sandwiches, to Chihuahua pets, to Lamborghini, to airplanes and jets, is an amazingly popular and successful website.
Originally called AuctionWeb, eBay was founded in SanJose, California in 1995 by Iranian American computer programmer Pierre Omidya at the age of 28.
The world’s leading brand for online auctions, eBay is Omdiyar’s manifestation of an open marketplace, which makes it easier for people to conduct business with strangers over the Net.
The multi-colored logo is inspired by the visual imagery behind Eastman Kodak and Apple.
The brand has grown tremendously since its conception. Partnering with top merchants and launching collections by both professional and everyday sellers, ebay has evolved far beyond an auction site, to a shopping website, with operations localized in over thirty countries.
Both prospective buyers and sellers can join eBay for free. If you are a seller, you are charged a fee each time you list an item for sale, and a final fee each time a sale is made. In addition, there is an optional fees to enhance the item listing’s appearance and appeal.
The presence of both buyers and sellers in equal measures amplifies the network effect of eBay.
As more people put up items for sale on eBay, the site attracts more buyers. As more buyers bid on an item, it fetches a better value to the seller. This, in turn, attracts more sellers.
Though eBay has certain regulations on the kind of stuff that can be sold, but the content is not much monitored before it goes public. Which means that anybody can attempt to sell anything on eBay, and spurious sales can go through unless bidders notify eBay authorities, in time, of any products that violate the sites regulation.
Some of the weird stuff sold on eBay included Britney Spears’s used chewing gum, a city and a wife for sale.
Nonetheless, With its Global Brand Campaign
‘Everything Is Instantly Shoppable‘,
eBay remains firmly rooted in its commitment to connecting consumers and establishing a strong sense of community.
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