E for eBay | A to Z Challenge

eBay is the brand for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’.

The world’s largest online marketplace, where people sell and buy just about anything from sandwiches, to Chihuahua pets, to Lamborghini, to airplanes and jets, is an amazingly popular and successful website.

Originally called AuctionWeb, eBay was founded in SanJose, California in 1995 by Iranian American computer programmer Pierre Omidya at the age of 28.


eBay logo


eBay – The online Marketplace


The world’s leading brand for online auctions, eBay is Omdiyar’s manifestation of an open marketplace, which makes it easier for people to conduct business with strangers over the Net.

The multi-colored logo is inspired by the visual imagery behind Eastman Kodak and Apple.

The brand has grown tremendously since its conception. Partnering with top merchants and launching collections by both professional and everyday sellers, ebay has evolved far beyond an auction site, to a shopping website, with operations localized in over thirty countries.


Ad: Shop the World | ebay
Ad: Shop the World | Image credit | Y0u tube


Powerful Network Effect of eBay 


Both prospective buyers and sellers can join eBay for free. If  you are a seller, you are charged a fee each time you list an item for sale, and a final fee each time a sale is made. In addition, there is an optional fees to enhance the item listing’s appearance and appeal.

The presence of both buyers and sellers in equal measures amplifies the network effect of eBay.

As more people put up items for sale on eBay, the site attracts more buyers. As more buyers bid on an item, it fetches a better value to the seller. This, in turn, attracts more sellers.


..And the Issues with eBay


Though eBay has certain regulations on the kind of stuff that can be sold, but the content is not much monitored before it goes public. Which means that anybody can attempt to sell anything on eBay, and spurious sales can go through unless bidders notify eBay authorities, in time, of any products that violate the sites regulation.

Some of the weird stuff sold on eBay included Britney Spears’s used chewing gum, a city and a wife for sale.


Nonetheless, With its Global Brand Campaign

Everything Is Instantly Shoppable‘,

eBay remains firmly rooted in its commitment to connecting consumers and establishing a strong sense of community.

Do you enjoy eBaying?



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    By: Somali K Chakrabarti

    Hi there ! I am a management and leadership coach and a ‘çlinical blogger’. Well, that’s what my family & friends call me now ! Here, I tell stories of different brands, how people relate to the brands and the values, beliefs and emotions that they associate with the brands. Hope you enjoy reading my posts.

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13 thoughts on “E for eBay | A to Z Challenge

    • April 6, 2015 at 9:45 am

      Thanks for stopping by. Glad that you liked it.

  • April 6, 2015 at 9:59 am

    I enjoyed reading your very informative post on the global online marketplace brand .

  • April 6, 2015 at 1:52 pm

    Though they are very useful sites, I’m a bit freaked out by Ebay and Kijiji. A couple of years ago there was a bad news story about Kijiji pretty close to where I live and just a week or so ago there was another horrific story in the states. People need to use their brains and never let potential customers in their houses or the buyers to their house. Ack!

    • April 6, 2015 at 2:19 pm

      This is quite freaky, Letting potential buyers into your house can be pretty risky, no matter where you live. You’re absolutely right in saying that people need to use their brains. While technology can make life easier, it certainly doesn’t compensate for the lack of common sense. Thanks for stopping by Catherine.

    • April 7, 2015 at 3:49 am

      Çrazy stuff. Dont know if anybody bought it.

    • April 7, 2015 at 3:57 am

      Thank you for stopping by AJ Lauer . Yes there are some weird things out there. Is there any other site you use or you don’t prefer to make online purchases. Just curious.

  • April 7, 2015 at 7:04 pm

    Good and informative post about selling and buying on line. I liked it. Thanks

  • April 9, 2015 at 3:24 pm

    I remember using it in 2001 to sell a car when all other sites failed. It worked instantly!! eBay started the now so popular buying and selling on net with our very own quickr…..
    Good choice for “e”!!

    • April 9, 2015 at 3:35 pm

      Hey Nitish. Good to see you here. Replicating eBay model we have our own OLX, quikr here. With increased net penetrating ecommerce is bound to pick up.

  • Pingback: Global brands that we identify with – Part 2 – Scribble and Scrawl

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