Keeping in line with my theme ‘Brands that people identify with’, for #AtoZChallenge, the brand that I’ll write about today, is Coca Cola – the fizzy drink that is recognized by young and old alike all over the world.
This iconic brand, which is sold in over 200 different countries, was launched way back in 1886 in Atlanta, Georgia!
Isn’t it amazing that a carbonated soft drink has been so popular for so long!
The creator of Coca-Cola was a US pharmacist Dr John S Pemberton, a colonel in the Confederate Army. He sold it to businessman Asa Candler, who led Coca–Cola to its dominant position as the world leader in the soft-drink market, throughout the 20th century.
Since its launch, Coca cola was a drink for invigorating, refreshing and lightening the burden on a busy day.
The original drink had both cocaine (from coca leaves) and caffeine (from kola nuts).
After 1904, Coca-Cola eliminated the cocaine content by using “spent” leaves, with trace levels of cocaine, instead of using fresh leaves.
Coca-Cola now uses a cocaine-free coca leaf extract. Today Coca-Cola sells hundreds of brands, including soft drinks, fruit juices, sports drinks and other beverages.
Coca-Cola has always represented refreshing moments of happiness, brightness and cheer.
What is more interesting is that not only the distinctive taste of the drink found a universal appeal, the contoured glass bottle too, became iconic.
The shape remains relevant even today, a full century on, with subtle changes to the silhouette and size over time.
Over 127 years and still going strong, Coca-Cola continues with its mission to share happiness and refresh the world.
According to The BrandZ Top 100, at an estimated $74 billion, the Coca-Cola brand is worth more than Budweiser, Pepsi, Starbucks and Red Bull combined.
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