April 2015

Brand Story

Zomato – Sharing Great Food Experiences

Zomato, a whimsical name again, is my choice for the last letter Z, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Founded in mid 2008 as Foodiebay by Deepinder Goyal, Pankaj Chaddah, and Gunjan Patidar, and renamed as Zomato in late 2010, it is a rapidly growing online restaurant search and discovery service with presence in 22 countries across the world and a coverage of more than 1 mllion restaurants.  

Brand Story

Yahoo! – In Need of a Makeover

Yahoo!, the quirky name with an exclamation mark, is my choice for the letter Y, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Founded in 1994 by Jerry Yang and David Filo, two Electrical Engineering students in Stanford University, Yahoo was initially known as Jerry and David’s Guide to the World Wide Web. The Guide, which was a directory of other websites organized in a hierarchy, shaped up into the Yahoo search engine and was renamed as Yahoo! in 1995.

Brand Story

Xerox – Making Work Simpler

Xerox, the name synonymous with photocopier, is my choice for the letter X, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Founded in 1906 in Rochester, US as The Haloid Photographic Company, which originally manufactured photographic paper and equipment, the company was renamed as Haloid Xerox in 1958 and then Xerox Corporation in 1961 after its first plain paper photocopier Xerox 914, which sold in the millions.  

Brand Story

Walt Disney – Laughter, Magic & Dreams

Walt Disney is my obvious choice for the letter W, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. The name Walt Disney automatically conjures, in the mind, pictures of Mickey Mouse with a funny mischievous expression on his face and hands up in the air, playing pranks or embarking on an adventure with his girlfriend Minnie Mouse, pet dog Pluto, his friends Donald Duck, and Goofy.

Brand Story

Visa – Whenever Wherever

Visa, the name that is imprinted on many of your credit cards is my choice for the letter V, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Visa, a simple memorable name that is pronounced the same in every language, has its roots dating back to 1958, when Bank of America, launched the first general purpose card, BankAmericard, in Fresno, California. In the 1970s, BankAmericard became an independent entity, and it took the name Visa.

Brand Story

Unilever – Crafting Brands for Life

Unilever, the multi-brand company, whose brands are a part of our everyday life, is my choice for the letter T, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. One of the oldest multinational companies, Unilever was founded in 1929 by the merger of the Dutch margarine producer Margarine Unie and the British soap maker Lever Brothers.

Brand Story

Toyota – Going Places

Toyota is my choice for the letter T, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Toyota Motor Corp, the world’s largest carmaker, is named after its founder Kiichiro Toyoda. The company started operations in 1935, when Toyoda unveiled his first prototype A1 after years of research.  

Brand Story

Starbucks – Creating Experiences beyond Coffee

Starbucks is my choice for the letter S, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. It may seem somewhat unbelievable now that the first Starbucks store that opened in Seattle, Washington in 1971, sold only coffee beans and coffee making equipment, but no brews. It was only when Howard Schultz, now the chairman and CEO of Starbucks, joined the company as a marketing director, some 10 years after its founding, he suggested that Starbucks should be selling drinks rather than just beans and machines.

Brand Story

Rolls Royce – The ultimate in Bespoke luxury

My selection of brand for today’s #AtoZChallenge, is Rolls Royce. Not a brand that is within the reach of most people, nonetheless an iconic name that never fails to inspire awe as one of the most famous and prestigious brands. The epitome of luxury in cars, Rolls Royce was formed in 1904, when Henry Royce and Charles Rolls came together and struck a deal for producing a range of cars that were to be manufactured by Royce Limited and exclusively sold by CS Rolls & Co. “Rolls Royce logo” by Source. Licensed under Fair use via Wikipedia –

Brand Story

Quartz watches – Timekeepers of the World

Quartz watches are my choice for the letter Q, for today’s #AtoZChallenge, for the theme ‘Brands that people identify with’. Not exactly a brand, but a technology that brought a shift in the watchmaking industry, Quartz watches are the timekeepers of the world. Needless to say, I am going a little off track with my choice of the topic.  The world’s first prototype analog quartz wristwatch, named Beta1, was developed in 1967 by a group of researchers at the Centre Electronique Horloger in Neuchâtel, Switzerland.

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