Brand Gyan

Dynamic Asset Allocation Funds – strive for growth, limit loss

 Buy Low, Sell High Though, we all know that for generating reasonable returns, any investor should ‘Buy Low and Sell High’, yet, for an individual investor this is easier said than done.  It is not only difficult to track the market on a continual basis, while diversifying the risk, but it is also difficult to have the heart to buy beaten down stocks when market has fallen substantially and sentiments are running low. Besides, with increase in losses, the gain needed to break-even also increases. Moreover, for an investor, the pain of selling a stock at a loss far exceeds the pleasure of selling the stock at an equal amount of gain. Hence, the importance of containing the downside to the portfolio cannot be emphasized enough. That is where the expertise and knowledge of a fund manager comes into play – in selection of appropriate asset class at any given time while lessening the psychological pain of investors. Dynamic Asset Allocation Strategy Balancing exuberance with caution, a dynamic asset allocation strategy uses the market volatility as an opportunity for switching between asset classes to benefit from growth of equity market while reducing the volatility of returns. With the example of ICICI…

Campaigns & Reviews

Five things you can give up to secure your family’s future

Festive times are the times when we cherish togetherness with our family, the most. If we happen to be away from our family during these times, we miss them the most. Just like festive celebrations, life too is incomplete without our family. From time to time, we realize that we must do everything in our capacity to keep our family happy and to secure their future. We plan for our children’s education, their career, we plan for our vacations, yet sometimes, we miss out on planning for a constant source of income for our immediate family in our absence. We know that we need to be prepared for such an eventuality, but we often tend to underplay its importance till something drastic happens that shakes us up. Then, we go for life insurance! The reasons to procrastinate are many – sometimes, we are not sure which insurance plan would suit us the best, at others we are not sure if we can afford to pay the premium for the policy or how much money do we need to set aside each month for it. But, believe me, it is not at all difficult. You can buy insurance online. Using the online insurance calculator, you can calculate the insurance…

Campaigns & Reviews

Omkar Meridia – Residential apartments near BKC, Mumbai

In the city of Mumbai, living close to the workplace is a dream cherished by many, particularly by those who spend a considerable portion of their time commuting to work. It is not uncommon for people to spend 2 – 3 hours each day traveling between work and home, with the travel time increasing substantially during the rainy season. However, due to the mercurial rise in property prices in Mumbai each year, affordability of residential property near the workplace always remains an issue. In such a scenario, if people can  ‘Walk to work‘, they will not only cut down the long commute and evade agonizing traffic jams, but also gain sufficient time to pursue their interests. Last week, I had received an invite from Omkar Realtors and Developers to attend an event that included a presentation by the Chief Marketing Officer on Omkar Meridia, a property at BKC Crossing. The event conducted at the property site itself, also included a visit to the sample flat. I registered for the event and reached the venue on the given hour.    The discussion with the CMO centered not only around the property but also around Bandra Kurla Complex (BKC), which is an important business hub in the Mumbai suburbs, and the office destination for lakhs of people.  Though there are many…

Beauty and Hygiene

Have a good night’s sleep with SOFY Bodyfit Overnight

‘Good night sleep tight don’t let the bedbugs bite’ Bedbugs can surely ruin your good night’s sleep; for a woman, so can the unease of getting a night time stain. If you are a woman reading this, then you would know how uncomfortable it is to wake up in the middle of the night, disrupting your cozy sleep, and dash to the bathroom for changing napkin to avoid staining during night hours. This can be particularly troublesome when you are traveling or camping. You may be sleeping flat on your back with little movement, or you may have devised ingenious ways to skirt the issue by using double napkins, towels or tissues, but the trouble doubles if you are prone to rashes or irritation. So far, in India, the concept of separate packs for day and night usage did not exist. Then, with the changing lifestyle came SOFY Bodyfit Overnight! Launched by Unicharm, a market leader in baby and feminine care products in Japan, SOFY Bodyfit Overnight is a napkin meant specially for night usage. To think of it, if people can use separate face cream for day and night, why not use separate napkins for day & night?

Campaigns & Reviews

Factors to consider while buying a term insurance plan

You don’t buy life insurance because you are going to die, but because those you love are going to live. ~ Unknown author.   A Term Plan is the purest form of life insurance that provides financial protection to your family members. It will help your family meet their financial needs arising due to household expenses and repayment of loans in your absence. When you consider buying a term plan, you need to be fully aware about the benefits provided by a term insurance plan and the required sum assured. The life cover you choose, when deciding on the term insurance plan, should help your family to maintain their current lifestyle, and take care of all your liabilities like repayment of home loan, EMIs, credit card bills etc., while keeping in mind the decrease in value of money due to  inflation.  

Campaigns & Reviews

Take on the summer at Café Coffee Day

In the sweltering summer heat How we pine for a cool retreat! Some savory cold drinks To beat the scorching heat!! Frosty beverage treats Punches and Smoothies Topped with refreshing cream To bring in a wintery feel – Watermelon, lychee, Strawberries, tiramisu, and apple tangy green!! Now, what are we waiting for? It’s time to rush in… Where?  To  your nearest CCD – >

Brand Gyan

IndiPR – An Innovation In Content Marketing

The very IDEA of BLOGGING is to make a difference… This post written by co-blogger Nihar Pradhan talks about the evolution of blogging from a modest web log to a medium for sharing, connecting and for content marketing.  Yes, blogging has transitioned in a drastic way. Coupled with social media, blogging has facilitated the infusion, assimilation and dispersion of creative ideas in a manner that was unheard of before. It has been a disruptive process that has blurred the rigid boundaries between organizations, consumers and influencers.  

Campaigns & Reviews

Small Acts Of Care Fuelled by Love

The Pull of gravity Cannot be seen, yet it is felt In the form of Gravitational Waves Ripples flow through the fabric of space In a way alike, good vibes link hearts, Build ties in the strangest ways A heart-warming smile, A gentle touch, An act of care, A warm Hug, Break barriers, rise above frontiers, form deep Bonds #FuelledbyLove  

Brand Gyan

Tap the Power of Social Blogging with Affimity

Tell a story. Make it true. Make it compelling. Make it relevant. If you are a writer or a blogger, you would have come across this advice an umpteen number of times. But, we all know that telling a good story is just not enough, till it reaches the right audience, who are interested in hearing the story. Like artists, we writers and bloggers also tend to be passionate about our work. We want more and more people to see our amazing creations and, if possible, appreciate those. However, attracting the right audience has never been an easy task! If you are a technology geek, you may be super excited to discover latest technology gadgets. But when you diligently compile information about these gizmos on your blog and share it on your social media profile, you may often get a lukewarm response from your connections. You can’t really blame your friends if they like to indulge more in Bollywood gossips than to understand the nitty-gritty of technology. Similarly, you may also fret when you receive notifications about all sorts of activities from you friends. So, if you are one of those who thrives on the likes and shares on social media, you need…

Brand Gyan

A Dance With The Corporate Ton by Lata Subramanian

‘What is expected of me?’ This is a question that often comes to the mind of employees while working in an organization. Only sometimes the answer is clear but most of the times employees are left wondering as to what the implicit expectations are, and what it takes to smoothly navigate through the journey in the Corporate World.  

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