In the sweltering summer heat
How we pine for a cool retreat!
Some savory cold drinks
To beat the scorching heat!!
Frosty beverage treats
Punches and Smoothies
Topped with refreshing cream
To bring in a wintery feel –
and apple tangy green!!
Now, what are we waiting for?
It’s time to rush in…
To your nearest CCD – >
Continue reading “Take on the summer at Café Coffee Day”
The very IDEA of BLOGGING is to make a difference…
This post written by co-blogger Nihar Pradhan talks about the evolution of blogging from a modest web log to a medium for sharing, connecting and for content marketing.
Yes, blogging has transitioned in a drastic way. Coupled with social media, blogging has facilitated the infusion, assimilation and dispersion of creative ideas in a manner that was unheard of before. It has been a disruptive process that has blurred the rigid boundaries between organizations, consumers and influencers.
Continue reading “IndiPR – An Innovation In Content Marketing”
Pull of gravity
Cannot be seen, yet it is felt
In the form of Gravitational Waves
Ripples flow through the fabric of space
In a way alike, good vibes link hearts,
Build ties in the strangest ways
A heart-warming smile,
A gentle touch,
An act of care,
Break barriers, rise above frontiers, form deep
Continue reading “Small Acts Of Care Fuelled by Love”
Tell a story. Make it true. Make it compelling. Make it relevant.
If you are a writer or a blogger, you would have come across this advice an umpteen number of times.
But, we all know that telling a good story is just not enough, till it reaches the right audience, who are interested in hearing the story. Like artists, we writers and bloggers also tend to be passionate about our work. We want more and more people to see our amazing creations and, if possible, appreciate those. However, attracting the right audience has never been an easy task!
If you are a technology geek, you may be super excited to discover latest technology gadgets. But when you diligently compile information about these gizmos on your blog and share it on your social media profile, you may often get a lukewarm response from your connections. You can’t really blame your friends if they like to indulge more in Bollywood gossips than to understand the nitty-gritty of technology. Similarly, you may also fret when you receive notifications about all sorts of activities from you friends.
So, if you are one of those who thrives on the likes and shares on social media, you need to find out online groups in which the members share similar interests.
Continue reading “Tap the Power of Social Blogging with Affimity”
‘What is expected of me?’
This is a question that often comes to the mind of employees while working in an organization. Only sometimes the answer is clear but most of the times employees are left wondering as to what the implicit expectations are, and what it takes to smoothly navigate through the journey in the Corporate World.
Continue reading “A Dance With The Corporate Ton by Lata Subramanian”
You’re jaded, and
want to add a little zest to your life
Pick up a hobby – play a sport, go on a drive,
Listen to music, prime your canvas, or explore wildlife;
Make a change for good, give to the society something back,
Life is not only about making a living, but also about making an Impact
You will never feel lonely, with a passion, a hobby that you love,
While navigating through the life’s crests and troughs;
A peppy interest, much like a Zippy car ride,
Will zing your life, relax your mind
Give it a shot,
Give it a Go
Continue reading “Pick up a Hobby- Live Life Fantastico”
We hurried off to the station. After dropping our daughter off at her college and helping her move in to her hostel room, it was time for my husband and me to leave.
Getting into a college of choice is a big milestone in the life of a child. At the same time letting go off your child is a strange experience, a little sad too for the parents. The thought that an ‘Empty nest’ awaits you can be upsetting. I prepared myself for quieter days ahead, with no nagging about food, sleeping late, clothes, cleaning, etc.
After exchanging goodbye, we got on to the train, and in a while the train chugged out of the station. On my way back the memories of the day, when she first went to school swarmed through my mind. It seemed like it was only yesterday that we dropped our little girl to school for the first time. Fourteen years had elapsed in between. The little girl was now soon to be a young adult, rejoicing in her new-found freedom in the college, 2000 kms from home.
Years seem to have passed by in a jiffy! Suddenly, I felt a sense of immense satisfaction of having discharged a big duty towards the child.
Continue reading “Do your homework – Let your children dream”
Early morning the doorbell rang
Hearing it I woke up, to my feet I sprang
When I opened the door, what did I see?
A courier box delivered for me !!
Continue reading “From Good to Gold Morning | Colgate 360”
“What’s in a name? A rose by any other name would smell as sweet,” said William Shakespeare.
Brand pundits today may not quite agree with Shakespeare though. A lot of considerations and deliberation go into naming brands. A unique name or a familiar name that is simple easy to pronounce or spell, and is expressive as well, is known to improve brand awareness and brand recall. Some brands select names that appear on top in alphabetical listing. Brand names are mostly chosen to align with the essence of the brand.
Here’s how some of these well-known brands got their names:
Continue reading “How these brands got their names”
It is an oft repeated statement that in this age of digital media, electronics has changed nearly every aspect of our lives, including the way we communicate, the way we write, and even the way we read.
Smartphones have replaced the old phones, and kindles, and tablet readers have converted many old-fashioned book readers to e-book readers and many authors into self-published authors. The devices that brought e-books into the mainstream are book readers like Amazon’s Kindle or Barnes and Noble’s Nook.
Kindle is by and far the most popular e-book readers and is one of the Amazon’s best-selling products. The word Kindle means ‘to ignite’, hence it is an apt metaphor for the intellectual enlightenment associated with reading.
Continue reading “Self publishing with Amazon Kindle”