Campaigns & Reviews

Five things you can give up to secure your family’s future

Festive times are the times when we cherish togetherness with our family, the most. If we happen to be away from our family during these times, we miss them the most. Just like festive celebrations, life too is incomplete without our family. From time to time, we realize that we must do everything in our capacity to keep our family happy and to secure their future. We plan for our children’s education, their career, we plan for our vacations, yet sometimes, we miss out on planning for a constant source of income for our immediate family in our absence. We know that we need to be prepared for such an eventuality, but we often tend to underplay its importance till something drastic happens that shakes us up. Then, we go for life insurance! The reasons to procrastinate are many – sometimes, we are not sure which insurance plan would suit us the best, at others we are not sure if we can afford to pay the premium for the policy or how much money do we need to set aside each month for it. But, believe me, it is not at all difficult. You can buy insurance online. Using the online insurance calculator, you can calculate the insurance…

Beauty and Hygiene

Have a good night’s sleep with SOFY Bodyfit Overnight

‘Good night sleep tight don’t let the bedbugs bite’ Bedbugs can surely ruin your good night’s sleep; for a woman, so can the unease of getting a night time stain. If you are a woman reading this, then you would know how uncomfortable it is to wake up in the middle of the night, disrupting your cozy sleep, and dash to the bathroom for changing napkin to avoid staining during night hours. This can be particularly troublesome when you are traveling or camping. You may be sleeping flat on your back with little movement, or you may have devised ingenious ways to skirt the issue by using double napkins, towels or tissues, but the trouble doubles if you are prone to rashes or irritation. So far, in India, the concept of separate packs for day and night usage did not exist. Then, with the changing lifestyle came SOFY Bodyfit Overnight! Launched by Unicharm, a market leader in baby and feminine care products in Japan, SOFY Bodyfit Overnight is a napkin meant specially for night usage. To think of it, if people can use separate face cream for day and night, why not use separate napkins for day & night?

Campaigns & Reviews

Factors to consider while buying a term insurance plan

You don’t buy life insurance because you are going to die, but because those you love are going to live. ~ Unknown author.   A Term Plan is the purest form of life insurance that provides financial protection to your family members. It will help your family meet their financial needs arising due to household expenses and repayment of loans in your absence. When you consider buying a term plan, you need to be fully aware about the benefits provided by a term insurance plan and the required sum assured. The life cover you choose, when deciding on the term insurance plan, should help your family to maintain their current lifestyle, and take care of all your liabilities like repayment of home loan, EMIs, credit card bills etc., while keeping in mind the decrease in value of money due to  inflation.  

Campaigns & Reviews

Take on the summer at Café Coffee Day

In the sweltering summer heat How we pine for a cool retreat! Some savory cold drinks To beat the scorching heat!! Frosty beverage treats Punches and Smoothies Topped with refreshing cream To bring in a wintery feel – Watermelon, lychee, Strawberries, tiramisu, and apple tangy green!! Now, what are we waiting for? It’s time to rush in… Where?  To  your nearest CCD – >

Brand Gyan

IndiPR – An Innovation In Content Marketing

The very IDEA of BLOGGING is to make a difference… This post written by co-blogger Nihar Pradhan talks about the evolution of blogging from a modest web log to a medium for sharing, connecting and for content marketing.  Yes, blogging has transitioned in a drastic way. Coupled with social media, blogging has facilitated the infusion, assimilation and dispersion of creative ideas in a manner that was unheard of before. It has been a disruptive process that has blurred the rigid boundaries between organizations, consumers and influencers.  

Campaigns & Reviews

Small Acts Of Care Fuelled by Love

The Pull of gravity Cannot be seen, yet it is felt In the form of Gravitational Waves Ripples flow through the fabric of space In a way alike, good vibes link hearts, Build ties in the strangest ways A heart-warming smile, A gentle touch, An act of care, A warm Hug, Break barriers, rise above frontiers, form deep Bonds #FuelledbyLove  

Brand Gyan

Tap the Power of Social Blogging with Affimity

Tell a story. Make it true. Make it compelling. Make it relevant. If you are a writer or a blogger, you would have come across this advice an umpteen number of times. But, we all know that telling a good story is just not enough, till it reaches the right audience, who are interested in hearing the story. Like artists, we writers and bloggers also tend to be passionate about our work. We want more and more people to see our amazing creations and, if possible, appreciate those. However, attracting the right audience has never been an easy task! If you are a technology geek, you may be super excited to discover latest technology gadgets. But when you diligently compile information about these gizmos on your blog and share it on your social media profile, you may often get a lukewarm response from your connections. You can’t really blame your friends if they like to indulge more in Bollywood gossips than to understand the nitty-gritty of technology. Similarly, you may also fret when you receive notifications about all sorts of activities from you friends. So, if you are one of those who thrives on the likes and shares on social media, you need…

Brand Gyan

A Dance With The Corporate Ton by Lata Subramanian

‘What is expected of me?’ This is a question that often comes to the mind of employees while working in an organization. Only sometimes the answer is clear but most of the times employees are left wondering as to what the implicit expectations are, and what it takes to smoothly navigate through the journey in the Corporate World.  

Campaigns & Reviews

Pick up a Hobby- Live Life Fantastico

When You’re jaded, and  want to add a little zest to your life Pick up a hobby – play a sport, go on a drive, Listen to music, prime your canvas, or explore wildlife; Make a change for good, give to the society something back, Life is not only about making a living, but also about making an Impact You will never feel lonely, with a passion, a hobby that you love, While navigating through the life’s crests and troughs; A peppy interest, much like a Zippy car ride, Will zing your life, relax your mind Give it a shot, Give it a Go Live Life #Fantastico!!  

Campaigns & Reviews

Do your homework – Let your children dream

We hurried off to the station. After dropping our daughter off at her college and helping her move in to her hostel room, it was time for my husband and me to leave. Getting into a college of choice is a big milestone in the life of a child.  At the same time letting go off your child is a strange experience, a little sad too for the parents. The thought that an ‘Empty nest’ awaits you can be upsetting. I prepared myself for quieter days ahead, with no nagging about food, sleeping late, clothes, cleaning, etc. After exchanging goodbye, we got on to the train, and in a while the train chugged out of the station. On my way back the memories of the day, when she first went to school swarmed through my mind. It seemed like it was only yesterday that we dropped our little girl to school for the first time. Fourteen years had elapsed in between. The little girl was now soon to be a young adult, rejoicing in her new-found freedom in the college, 2000 kms from home. Years seem to have passed by in a jiffy! Suddenly, I felt a sense of immense satisfaction of having discharged…

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